Best
Global
Brands

2020

48
AXA

down 2 places

12,211

$m

Brand
value

+3%

Growth

Faithful to the original ambition that led it to become the world’s leading insurance brand, AXA Group is committed to creating value while earning the confidence of its customers every day through innovation and engagement with the world.

Interview with Paul Bennett, Global Brand Director, AXA

In the era of conscious capitalism, investors, employees and customers expect clarity around what you stand for as an organization, and expect to see that reflected not just in what you say – but also what you do.
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