adidas is the original sports brand, driven by innovation and a call to action. Creativity is fuel for everything the brand does – whether it’s on the field, on the court, or on the street, creativity is the inspiration. adidas is obsessed with helping athletes make a difference in their games, in their lives and in their world because adidas believes that, through sport, adidas has the power to change lives. adidas’ focus is on creating the best products, the best services, and the best experiences for consumers, and inviting them to explore new territories and co-create the future of sport.
Brands as Acts of Leadership