Your brand name is one of your most valuable assets. It shapes perception, differentiates you in market, and endures over time. The core of our brand naming services include developing distinctive brand names, verbal identity systems, and nomenclature strategies that combine creativity with real-world validation.

The result is a name that resonates and builds equity from day one.

Wii

Interbrand helped give the Wii its name and personality. It highlighted the social, motion-based play of the console, making gaming feel fun, accessible, and welcoming for everyone, not just hardcore gamers.

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Photo of Wii console
Overhead shot of a woman with light skin and brown hair, wearing light blue patterned shirt, working on a black laptop with a Miro board open on the screen, at a desk with two HP monitors.

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