Work
Interbrand

Building an inclusive store

















Nike
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As Executive Architects with Niketown Europe for the last 13 years, we have helped the brand create constantly evolving destinations for their customers in locations such as London, Paris, Berlin and Dubai.

We’ve developed key launches such as: NIKEiD, Football and Running, including the highly successful Running Clubs, and the new redesign of the women’s destination floor (Level 3, Niketown London).

The central Cube houses customization services, from bespoke football shirts to sneaker-head desirables.

Core products are highlighted through fully digital display walls that allow their customers to connect via their mobile phones to interactive services from product sizing and availability to click-n-collect and buy on the go.