We explore and imagine possibilities around needs and desires.

LEGO

Identity
LEGO evolved its brand identity to build a more consistent design experience.

BUGATTI

Identity
BUGATTI looked to reposition itself as a holistic luxury brand. Here’s how we helped.

Juventus

Identity
Launched in 2017, the new Juventus identity took the industry by storm by transforming football into a means for epitomizing an attitude.

ViX

Naming
A premier Spanish-language streaming service for a global Latin audience and ultimately an icon of Latin cultures.
Several smartphones display Kia Motors advertisements featuring vehicles and lifestyle imagery with the tagline "Movement that inspires."
Identity

Kia

When Kia rebranded after 30 years, marking a bold step beyond its identity as an automobile manufacturer, the goal was to position it as a distinctive, forward-looking brand fully aligned with its corporate vision. Interbrand’s role was to create comprehensive and consistent brand communication guidelines, crafted to reflect Kia’s philosophy, “Movement that Inspires”.

Collage displaying a cosmetics store featuring bright signage and products. A grid of illuminated panels above displays close-up images of faces and skincare products along with the brand names "SKIO" and "KOSE." The display is framed by a magenta-colored geometric structure. Additional images depict product displays with magenta accents and a storefront with neon signage reading "MATS JKIYO MAKE" and "カワイイ" [Kawaii - Cute] in Japanese. An animated cartoon character stands against a bright yellow background.

Matsumoto Kiyoshi (Matsukiyo)

Experience
A taste of Tokyo lands in Hong Kong.
Illustration of a cartoonish tiger and bear standing next to each other under a starry night sky with a bird flying above them.

Korean Tourism Organization (KTO)

Design
Creating Kingdom Friends, the mascots for Korean Tourism Organization to strengthen their digital promotions.
Brand Performance

Rafa Nadal

Beyond his sports performance, Rafa Nadal embodies a distinct life philosophy. After becoming one of the most decorated male tennis players in history, he embraced a new challenge: transforming his personal brand into a legacy icon that transcends the realm of sports and resonates with audiences worldwide.

Through a profound exercise of Human Truths involving potential consumers across geographies, representatives of related brands, independent experts from various industries, and Rafa’s own team and family, we identified potential

50 years of brand building

Adobe

We collaborated with Adobe to create a cohesive employer brand that united its global workforce. The strategy aligned internal and external communications, energized employees, and reflected the inspiring, creative experience of working at Adobe.

Strategy

Allianz

Allianz partnered with Interbrand to unify its commercial businesses. By 2023, Allianz Commercial launched globally with a clear name, consistent identity, and stronger market presence, boosting trust, brand perception, and sales.

Brand Governance

Wii

Interbrand helped give the Wii its name and personality. It highlighted the social, motion-based play of the console, making gaming feel fun, accessible, and welcoming for everyone, not just hardcore gamers.

Naming

Nike

For 13 years, we shaped flagship stores in London, Paris, Berlin, and Dubai—launching NIKEiD, Running Clubs, and women’s floors—blending customization, digital displays, and mobile integration to elevate retail.

Experience

MINI

BMW wanted exponential growth by creating a new segment for a new kind of customer. With the MINI, it transformed the small car into an iconic brand that redefined desirability. The result: record sales, loyal fans, and a lasting industry shift.

Strategy