Gap Score

Honda continues to see strong perceptions backed by a robust environmental sustainability performance score. However, with some of its key competitors establishing flagship product or technology brands to showcase their innovations, Honda may need to bring more clarity to its marketing in order to maintain its lead. Since the introduction of the innovative CVCC engine in the early 1970s, Honda has long been a leader in sustainable mobility. The launch of the Fit EV, a fully electric version of the Honda Fit hatchback, is another indication of the company’s ongoing commitment to delivering some of the greenest vehicles on the market. In addition to the Fit EV, Honda's diverse portfolio of alternative fuel vehicles has included numerous technologies to improve fuel efficiency and reduce CO2 emissions. These technologies include electric vehicles and fuel-cell vehicles, as well as a wider deployment of conventional technology such as the “Earth Dreams Technology” engine, a next-generation powertrain series. While the brand has led the Union of Concerned Scientists (UCS) rankings for overall vehicle environmental performance since 2000 and topped the American Council for an Energy-Efficient Economy’s (ACEEE) list of America's greenest vehicles for 15 consecutive years, Honda’s commitment goes beyond its products. With ambitious plans to generate clean energy for its own facilities, Honda plans to install a massive 2.6 megawatts of solar capacity at its new Yorii plant and is working to install solar capacity across its Japanese dealer network. In the US, Honda is engaging with affiliates through its “green dealer” program to encourage improved energy efficiency. With increasing public expectations for companies to disclose their environmental footprint data, Honda is working to measure and disclose its environmental footprint in even more detail. In the future, the brand also aims to actively disclose information on biodiversity initiatives conducted in collaboration with local communities.