Best Global Brands 2013
Rankings

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No Results
  • 2013 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Change in Brand Value
    Brand Value
  • 03
    Coca-Cola
    The Americas
    United States
    Beverages
    +2%
    79,213 $m
  • 04
    IBM
    The Americas
    United States
    Business Services
    +4%
    78,808 $m
  • 05
    Microsoft
    The Americas
    United States
    Technology
    +3%
    59,546 $m
  • 06
    GE
    The Americas
    United States
    Diversified
    +7%
    46,947 $m
  • 07
    McDonald's
    The Americas
    United States
    Restaurants
    +5%
    41,992 $m
  • 08
    Samsung
    Asia Pacific
    South Korea
    Technology
    +20%
    39,610 $m
  • 09
    Intel
    The Americas
    United States
    Technology
    -5%
    37,257 $m
  • 10
    Toyota
    Asia Pacific
    Japan
    Automotive
    +17%
    35,346 $m
  • 11
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    +6%
    31,904 $m
  • 12
    BMW
    Europe & Africa
    Germany
    Automotive
    +10%
    31,839 $m
  • 13
    Cisco
    The Americas
    United States
    Technology
    +7%
    29,053 $m
  • 14
    Disney
    The Americas
    United States
    Media
    +3%
    28,147 $m
  • 15
    HP
    The Americas
    United States
    Technology
    -1%
    25,843 $m
  • 16
    Gillette
    The Americas
    United States
    FMCG
    +1%
    25,105 $m
  • 17
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    +6%
    24,893 $m
  • 18
    Oracle
    The Americas
    United States
    Technology
    +9%
    24,088 $m
  • 20
    Honda
    Asia Pacific
    Japan
    Automotive
    +7%
    18,490 $m
  • 21
    H&M
    Europe & Africa
    Sweden
    Apparel
    +10%
    18,168 $m
  • 22
    Pepsi
    The Americas
    United States
    Beverages
    +8%
    17,892 $m
  • 23
    American Express
    The Americas
    United States
    Financial Services
    +12%
    17,646 $m
  • 24
    Nike
    The Americas
    United States
    Sporting Goods
    +13%
    17,085 $m
  • 25
    SAP
    Europe & Africa
    Germany
    Technology
    +7%
    16,676 $m
  • 26
    IKEA
    Europe & Africa
    Sweden
    Retail
    +8%
    13,818 $m
  • 27
    UPS
    The Americas
    United States
    Logistics
    +5%
    13,763 $m
  • 28
    eBay
    The Americas
    United States
    Retail
    +20%
    13,162 $m
  • 29
    Pampers
    The Americas
    United States
    FMCG
    +15%
    13,035 $m
  • 30
    Kellogg's
    The Americas
    United States
    FMCG
    +8%
    12,987 $m
  • 31
    Budweiser
    The Americas
    United States
    Alcohol
    +6%
    12,614 $m
  • 32
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    +7%
    12,183 $m
  • 33
    J.P. Morgan
    The Americas
    United States
    Financial Services
    0%
    11,456 $m
  • 34
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    +20%
    11,120 $m
  • 35
    Canon
    Asia Pacific
    Japan
    Electronics
    -9%
    10,989 $m
  • 36
    Zara
    Europe & Africa
    Spain
    Apparel
    +14%
    10,821 $m
  • 37
    NESCAFÉ
    Europe & Africa
    Switzerland
    Beverages
    -4%
    10,651 $m
  • 38
    Gucci
    Europe & Africa
    Italy
    Luxury
    +7%
    10,151 $m
  • 39
    L'Oréal
    Europe & Africa
    France
    FMCG
    +12%
    9,874 $m
  • 40
    Philips
    Europe & Africa
    Netherlands
    Electronics
    +8%
    9,813 $m
  • 41
    Accenture
    The Americas
    United States
    Business Services
    +8%
    9,471 $m
  • 42
    Ford
    The Americas
    United States
    Automotive
    +15%
    9,181 $m
  • 43
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    +20%
    9,004 $m
  • 44
    Goldman Sachs
    The Americas
    United States
    Financial Services
    +12%
    8,536 $m
  • 45
    Siemens
    Europe & Africa
    Germany
    Diversified
    +13%
    8,503 $m
  • 46
    Sony
    Asia Pacific
    Japan
    Electronics
    -8%
    8,408 $m
  • 47
    Thomson Reuters
    The Americas
    Canada
    Media
    -4%
    8,103 $m
  • 48
    Citi
    The Americas
    United States
    Financial Services
    +5%
    7,973 $m
  • 49
    Danone
    Europe & Africa
    France
    FMCG
    +6%
    7,968 $m
  • 50
    Colgate
    The Americas
    United States
    FMCG
    +2%
    7,833 $m
  • 51
    Audi
    Europe & Africa
    Germany
    Automotive
    +8%
    7,767 $m
  • 53
    Heinz
    The Americas
    United States
    FMCG
    -1%
    7,648 $m
  • 54
    Hermès
    Europe & Africa
    France
    Luxury
    +23%
    7,616 $m
  • 55
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    +12%
    7,535 $m
  • 56
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    +9%
    7,527 $m
  • 57
    Nokia
    Europe & Africa
    Finland
    Technology
    -65%
    7,444 $m
  • 58
    Caterpillar
    The Americas
    United States
    Diversified
    +13%
    7,125 $m
  • 59
    AXA
    Europe & Africa
    France
    Financial Services
    +5%
    7,096 $m
  • 60
    Cartier
    Europe & Africa
    France
    Luxury
    +26%
    6,897 $m
  • 61
    Dell
    The Americas
    United States
    Technology
    -10%
    6,845 $m
  • 62
    Xerox
    The Americas
    United States
    Business Services
    +1%
    6,779 $m
  • 63
    Allianz
    Europe & Africa
    Germany
    Financial Services
    +8%
    6,710 $m
  • 64
    Porsche
    Europe & Africa
    Germany
    Automotive
    +26%
    6,471 $m
  • 65
    Nissan
    Asia Pacific
    Japan
    Automotive
    +25%
    6,203 $m
  • 66
    KFC
    The Americas
    United States
    Restaurants
    +3%
    6,192 $m
  • 67
    Nintendo
    Asia Pacific
    Japan
    Electronics
    -14%
    6,086 $m
  • 68
    Panasonic
    Asia Pacific
    Japan
    Electronics
    +1%
    5,821 $m
  • 69
    Sprite
    The Americas
    United States
    Beverages
    +2%
    5,811 $m
  • 70
    Discovery
    The Americas
    United States
    Media
    NEW
    5,756 $m
  • 71
    Morgan Stanley
    The Americas
    United States
    Financial Services
    -21%
    5,724 $m
  • 73
    Shell
    Europe & Africa
    Netherlands
    Energy
    +16%
    5,535 $m
  • 74
    Visa
    The Americas
    United States
    Financial Services
    +11%
    5,465 $m
  • 75
    Tiffany & Co.
    The Americas
    United States
    Luxury
    +5%
    5,440 $m
  • 76
    3M
    The Americas
    United States
    Diversified
    +16%
    5,413 $m
  • 77
    Burberry
    Europe & Africa
    United Kingdom
    Luxury
    +20%
    5,189 $m
  • 78
    MTV
    The Americas
    United States
    Media
    -12%
    4,980 $m
  • 79
    Adobe
    The Americas
    United States
    Technology
    +8%
    4,899 $m
  • 80
    John Deere
    The Americas
    United States
    Diversified
    +15%
    4,865 $m
  • 81
    Johnson & Johnson
    The Americas
    United States
    FMCG
    +9%
    4,777 $m
  • 82
    Johnnie Walker
    Europe & Africa
    United Kingdom
    Alcohol
    +10%
    4,745 $m
  • 83
    Kia
    Asia Pacific
    South Korea
    Automotive
    +15%
    4,708 $m
  • 84
    Santander
    Europe & Africa
    Spain
    Financial Services
    -2%
    4,660 $m
  • 85
    Duracell
    The Americas
    United States
    FMCG
    NEW
    4,645 $m
  • 86
    Jack Daniel's
    The Americas
    United States
    Alcohol
    +7%
    4,642 $m
  • 87
    Avon
    The Americas
    United States
    FMCG
    -11%
    4,610 $m
  • 88
    Ralph Lauren
    The Americas
    United States
    Apparel
    +14%
    4,584 $m
  • 89
    Chevrolet
    The Americas
    United States
    Automotive
    NEW
    4,578 $m
  • 90
    Kleenex
    The Americas
    United States
    FMCG
    +2%
    4,428 $m
  • 91
    Starbucks
    The Americas
    United States
    Restaurants
    +8%
    4,399 $m
  • 92
    Heineken
    Europe & Africa
    Netherlands
    Alcohol
    +10%
    4,331 $m
  • 93
    Corona
    The Americas
    Mexico
    Alcohol
    +5%
    4,276 $m
  • 94
    Pizza Hut
    The Americas
    United States
    Restaurants
    +2%
    4,269 $m
  • 95
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    +5%
    4,262 $m
  • 96
    Harley-Davidson
    The Americas
    United States
    Automotive
    +10%
    4,230 $m
  • 97
    Mastercard
    The Americas
    United States
    Financial Services
    +8%
    4,206 $m
  • 98
    Ferrari
    Europe & Africa
    Italy
    Automotive
    +6%
    4,013 $m
  • 99
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    +3%
    3,943 $m
  • 100
    Gap
    The Americas
    United States
    Apparel
    +5%
    3,920 $m