Nxera
Breakthroughs in progress
What if someone pressed fast-forward, on an entire industry?
Developing new medicines can be slow moving. Nxera is a new business and brand, designed to be the opposite. Full speed. Full intensity. Full of life.
The name was developed by a Tokyo-London team. Reflecting a business based in both Japan and the UK. Sosei Heptares > became NXERA. A name with the right sound for Japanese speakers, and an understandable meaning to Western readers.
A goal of the identity was to express active, live progress. The feeling of things happening at every second of the day.
Technology meeting biology. Constantly changing states. All in high energy, positive colour combinations.
Across everything – the push was to add impetus, energy, and the sense that projects, ideas, and the science itself – are alive, energised, and accelerating towards that next great breakthrough.