Report Download

This is Breakthrough Brands 2021, Interbrand’s report looking at the companies that best exemplify our tenets of brand growth: understanding human truths, creating exceptional brand experiences, and delivering superior business results.

These are the brands that are pushing the envelope of customer expectations, recognizing the need to continuously innovate, and challenging category norms.

This report includes:

• A brief analysis of each of the 30 brands
• A retrospective on past Breakthrough Brands growth
• 5 emerging trends
  • Easing Parenthood Anxieties
  • Gaming Everything
  • Tackling Taboos
  • Flipping the Focus on
    Preventative Health
  • Power in Representation
• A detailed look into our methodology