The Latino cohort is unquestionably an economic and cultural force. However, brands in the U.S. are not capturing its full potential and are at risk of losing out on accompanying this cohort on the ladder to growth.

• Brands only invest 4% of their marketing budgets in Latino-targeted efforts
• Almost 1/3 (28%) of Latinos are not happy with the current commercial offering addressed to them, making brands risk a potential $600 billion business
• 40% of Latinos believe brands don’t make an effort trying to connect with them
• 60% of Latinos believe brands try to connect with them but they fail in the execution

Download this report to discover insights into the US Latino cohort, brands that are leading with this demographic, and eight recommendations for how to connect with with this vibrant consumer
segment, strengthen your brand relevance and leadership in an increasingly diverse market, and secure your place in the hearts and minds of U.S. Latinos.