Thinking

Brand Leadership Series

Brand leaders are facing multiple challenges. From inequality to economic uncertainty, climate change and humanitarian crises. What is the role that brands must play in shaping a better path forward? Today’s most relevant and valuable brands are those that appear to effortlessly balance power and responsibility. We asked some of the world’s leading companies about the moves that are giving their brands purpose and impact, and how they are planning to address the main challenges of 2023.