New York
March 28, 2025

Paradigm Sample, a leader in data collection and managed services solutions, today announced a strategic partnership with Interbrand, the global brand consultancy renowned for its Best Global Brands ranking. This collaboration aims to integrate Paradigm Sample’s advanced data collection capabilities with Interbrand’s brand valuation expertise, to offer clients a comprehensive approach to understanding and enhancing brand value.

In an era where brand perception directly influences financial performance, this partnership seeks to provide businesses with actionable insights into the economic impact of their branding strategies. By combining Paradigm Sample’s real-time participant data analytics with Interbrand’s proprietary brand valuation methodologies, clients can expect a more nuanced understanding of how brand initiatives translate into shareholder value.

“Our collaboration with Interbrand represents a significant step forward in the field of brand economics,” said Cyrus Deyhimi, CEO of Paradigm Sample. “By marrying our research driven data collection capabilities with Interbrand’s strategic brand insights, we are poised to deliver unparalleled value to organizations aiming to quantify and optimize their brand’s financial impact.”

Interbrand’s recent research underscores the critical link between brand strength and market performance – highlighting the necessity for businesses to invest strategically in brand development. This partnership is designed to equip companies with the vital tools needed to navigate this landscape effectively.

“In a time of tariffs and turbulence, our clients want to understand the role their brand should play to effectively generate revenue. We’ve answered this fundamental question over the past few years through a successful project by project relationship with Paradigm. Now, this new partnership allows us to deliver our combined innovative solution more effectively in a time of extreme volatility. I look forward to the release of our first report this summer where we will share key solutions for marketing teams looking to build stronger brands” said Greg Silverman Global Director, Brand Economics of Interbrand.

The offering will include customized brand health assessments, predictive modeling of brand-driven financial outcomes, and strategic guidance on brand positioning to maximize economic returns. These services are tailored to meet the needs of businesses across various industries seeking to align brand strategy with financial objectives.

For more information about the Paradigm Sample and Interbrand partnership and the services offered, please visit www.paradigmsample.com.

Paradigm Sample

Cyrus Deyhimi | CEO
[email protected]

Paradigm Sample is a leading provider of online data collection and managed services research solutions, specializing in delivering high-quality, real-time data to support strategic decision-making. With a focus in innovation and client success, Paradigm Sample empowers businesses to navigate complex market landscapes with confidence.

Interbrand

Kaitlin Clark | Marketing Manager
[email protected]

Interbrand has been a world-leading brand consultancy for 50 years – having pioneered iconic work and forged many of the brand-building tools that are commonplace across the industry today.

In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps clients strengthen their brands on an ongoing basis – its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Interbrand is a part of Omnicom’s Brand Consulting Group that sits in the Communications Consulting Network.