New York
February 27, 2025 

Interbrand, the world’s leading brand consultancy, has been recognized by the iF Design Awards, winning seven awards spanning four offices. 

For more than 70 years, the prestigious iF Design awards have celebrated excellence in design, recognizing its global importance and impact. 

The iF Awards 2025 recognized Interbrand for its work with Gewiss (Milan), Japan Volleyball Association (Tokyo), Kerakoll (Milan), Samsung SDS (Seoul), Skechers (Shanghai) and also Interbrand’s Best Korea Brands conference (Seoul). 

“We are incredibly honored to have our work recognized with these prestigious iF Design Awards”, Interbrand Global CEO Gonzalo Brujó said. “Our creative firepower continues to grow, pushing the boundaries of design and brand innovation. We are deeply grateful for our clients’ partnership and remain committed to crafting transformative work that shapes the future of brands worldwide. Congratulations to the Seoul, Milan, Tokyo and Shanghai offices.” 

The wins featured

Samsung SDS 

The new Visual Identity for Samsung SDS’s Generative AI was developed in close collaboration with Interbrand in Seoul and awarded in the category “Generative AI Services”. 

Samsung SDS’s Generative AI revolutionizes hyper-automation by optimizing enterprise operations. From FabriX, which accelerates work systems, to Brity Copilot enhancing productivity with AI support, and the Samsung Cloud Platform for AI-driven transformation—these services are unified under a cohesive Visual Identity.  

The new identity visualizes AI’s integration into workflows as subtle yet impactful waves. We designed a minimalistic, intuitive visual language reflecting AI’s role in delivering fast and smart solutions. A unique alphabet system highlights the limitless possibilities of Generative AI, showcasing a dynamic, approachable future. 

The work launched in 2024 in Asia. 

Gewiss

The new brand identity for Gewiss was developed in close collaboration with Interbrand in Milan and awarded in the category “Brand Identity and Packaging System”. 

Interbrand supported Gewiss, a leading company in the electrotechnical sector founded in 1970 on the revolutionary use of technopolymer in electrical engineering, in transitioning from an ingredient brand focused on industrial products and services to a comprehensive project partner that creates and manages interconnected, seamless solutions for enterprises, professionals, and end-users.  

Central to this transformation is the ‘Bicky’—a visual element inspired by Gewiss’ iconic logo. Complemented by unique brand experiences through sound, imagery, and animations, the redesign embodies innovation and connectivity. 

The work launched in 2023 in Europe. 

Japan Volleyball Association (JVA) – two awards 

The new typeface for the JVA was developed in close collaboration with Interbrand in Tokyo—Pass our heart forward with JVA SANS. It was awarded in the category “Original Typeface”. 

The Japan Volleyball Association oversees all volleyball activities in Japan, including its national teams. Despite competing on the world stage at the Olympics, the sport has declined in status and morale in Japan.  

We were tasked with giving the JVA a new attitude. We broke with the sport’s conservative past and reformed the JVA as a modern, revitalized brand through an original typeface that consistently conveys its message, business, services, and activities.  

The typeface has played a major role in promoting the JVA as a brand that “grows the power of bonds,” and as an ambassador for the sport that contributes to a better society. 

The JVA and Interbrand team also won a second award JVA: Pass it Forward in the category of “Rebirth of Japanese Volleyball”. 

We were tasked with giving the JVA a new attitude, a clear vision, and a sense of unity. We reformed the JVA as a modern, revitalized brand that acts as an ambassador for the sport and contributes to a better society.  

Our concept PASS IT FORWARD represents a brand that “grows the power of bonds” through volleyball to create emotional links with people in and beyond the sport. 

The work launched in 2024 in Asia. 

Kerakoll

The new brand identity for Kerakoll was developed in close collaboration with Interbrand in Milan and awarded in the category “Brand Identity and Packaging System”. 

Interbrand supported Kerakoll, a leader in sustainable building materials, in rethinking the whole offering architecture and packaging system, as well as in redesigning its logotype and visual identity.  

The project aims to transition Kerakoll from being a building material supplier that fulfills functional needs (focuses mainly on B2B targets), to an aggregator of people, products, and services within the industry.  

By revamping the brand’s visual and verbal systems, Interbrand introduces a refined, minimal yet warm visual identity that fosters emotional connections, focusing on user benefits often overlooked in a functionality-driven industry 

The work launched in Europe, South America and India in 2023. 

Interbrand Best Korea Brands 2024

The Seoul office won an award for their Best Korea Brands 2024 conference in the category “Annual Campaign”. 

Interbrand Seoul holds the “Best Korea Brands” conference every year, which announces the Top 50 brands in Korea and shares their growth secrets. The conference is based on Interbrand’s unique brand valuation, which translates the value of an intangible asset called ‘brand’ into a monetary value to help brands strategize.  

We have been holding the conference for over 10 years and sharing our insights with leading Korean companies. Since the first conference, we have provided more meaningful insights with each new conference based on the data we have accumulated. We also support our partners to take action that create a better society. 

Interbrand
Tina Goldstone
[email protected]

Interbrand has been a world leading brand consultancy for over 5 decades – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.

In collaboration with the world’s leading brands, Interbrand’s global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, Interbrand helps clients strengthen their brands on an ongoing basis – its approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Interbrand is a part of Omnicom’s (NYSE:OMC) Brand Consulting Group.