NEW YORK, New York (26 July 2016) – Today, Interbrand launches the inaugural Interbrand Breakthrough Brands report, in partnership with Facebook, Ready Set Rocket, and the New York Stock Exchange (NYSE). The Interbrand Breakthrough Brands report, entitled “Future Growth,” is unique in that it examines emerging companies that are brand-led—organizations that have both unique business models and strong brands. The report complements Interbrand’s annual Best Global Brands report, now entering its 17th year, by putting a spotlight on emerging brands—especially those that are affecting change and embodying growth.
“While it is certainly true that exciting startups abound, Interbrand and its partners have decided to put a spotlight on those organizations that have strong business models and strong brands,” noted Interbrand’s Global CEO, Jez Frampton. “From their earliest days, these Breakthrough Brands have been focused on managing their brands and delivering integrated experiences to their customers. We believe such efforts leave them well-poised to achieve significant growth in the months and years ahead.”
Approximately 200 brands were nominated by a global network of key influencers—individuals chosen by Interbrand, Facebook, NYSE and Ready Set Rocket because of their strong commitment to and interest in emerging brands.
Criteria & Methodology
When selecting the brands to be featured in this report, these criteria were held paramount:
- Age: Is the brand 10 years or younger?
- Change: Is the brand driving change by responding to a unique marketplace need, generating a new experience for consumers, disrupting an industry, adopting a new business model or developing a new technology?
- Growth: Is the brand demonstrating its ability to grow? Is it operating as a successful business? Is it stretching into new product or service categories—or new geographies? Is it attracting top talent?
- Buzz: Is the brand grabbing attention and gaining momentum?
“It’s exciting to watch new patterns emerge through the Breakthrough Brands featured in this inaugural report,” noted Alex Lirtsman, Co-Founder & Chief Strategist at Ready Set Rocket. “Digital has forever transformed the traditional strategies, structures, and economics of marketing. Working with Interbrand, Facebook, and the NYSE to identify these trends—and the brands paving the way—has been an inspiring experience. We are all looking forward to watching these brands continue to grow.”
“We’re excited to highlight these emerging brands which are setting their companies and brands apart by driving new ideas and growth,” said Tom Farley, President of NYSE Group. “The innovation they’ve demonstrated as young companies will contribute to their success as these companies cultivate their identity and connect with more customers.”
Of the 200 brands nominated, 60 are featured in the Interbrand Breakthrough Brands report. They are not ranked, but rather grouped against 10 insights, three sector-specific categories and two additional categories (Innovation Incubators & Ones to Watch).
Insights, Categories & Featured Brands
Growing together: Building businesses around people
Growth in action: Living stories
Growing potential: Performance-enhancing platforms
- 90 Seconds
Growth for good: Purpose-bred brands
- Rubicon Global
Growth through clarity: Two-way transparency
Personal growth: A better me
- One Medical
- Blue Apron
Growth in data: Data for value
- iCarbon X
Growing mecosystems: Network conduits
Virtual growth: Machine realities
- Magic Leap
- Civil Maps
Growing global: Breaking borders
- DJI Global
Health & Wellness
- Omada Health
- One Medical
Food & Beverage
- Blue Apron
- do bem
- IBM Watson (IBM)
- S’well (Starbucks)
- Venmo (PayPal)
- Oculus (Facebook)
- AllState (Esurance)
Ones to Watch
- Project September
- Orchard Mile
To learn more about these insights, and the 60 brands highlighted within the inaugural Interbrand Breakthrough Brands report, please visit interbrandbreakthroughbrands.com. A downloadable report is available. You can also join the conversation on social media by using the hashtag #Breakthrough2016.