Interbrand wins nine awards, including a Best Of Award for its work on Givaudan
New York, New York (26 February 2016) – Interbrand, the world’s leading brand consultancy, is the most awarded agency in the 2016 REBRAND 100® Global Awards competition. The REBRAND 100® Global Awards, the first of their kind, honor the most successful rebrands worldwide. Collectively, 10 Interbrand offices across the US, Europe and Asia, won nine awards, including a Best of Award for Interbrand Cologne and Zürich’s work on Givaudan, a 120 year-old global manufacturer of flavors and fragrances for the luxury perfume, consumer goods, and food and beverage sectors.
“At Interbrand, we have always believed that creativity can solve many of the world’s greatest business challenges—and be a key driver of growth,” noted Interbrand’s Global CEO, Jez Frampton. “I am delighted that nine shining examples of our work were recognized in this year’s REBRAND 100® Global Awards competition—making Interbrand the most awarded agency of all. These awards are an indication that we have successfully assisted our clients not only in pushing boundaries, but also in growing their respective businesses.”
The 9 awards feature:
Best of Award
Givaudan: Interbrand’s team in Central/Eastern Europe succeeded in driving brand awareness and differentiation around Givaudan, the 120 year-old global market leader and trusted manufacturer of flavors and fragrances for the luxury perfume, consumer goods, and food and beverage sectors. Interbrand achieved this goal by developing a new brand proposition that captured the sensuousness and creative spirit behind the Givaudan brand: “Enjoy the essence. Express yourself.”
Synchrony Financial: Interbrand New York assisted GE in spinning off its retail finance business under a new corporate identity. Interbrand developed the Synchrony brand to lead the emerging “Engagement Economy,” an economy that links partner to retailer, retailer to consumer, consumer to consumer, and fuels growth by focusing on experiences and loyalty. After a successful IPO in 2014, the brand has proven itself capable of holding its own among established financial brands and digital competitors.
ZTE Corporation: ZTE Corporation was transitioning from a B2B to B2C organization as its 30th anniversary approached. Interbrand Shanghai partnered with the global telecommunications provider to develop a new brand image to accompany this significant transformation. A flexible and customizable system was developed to create a more youthful and energetic expression of ZTE’s new philosophy.
Suzhou Center: Interbrand Shanghai’s work on rebranding the Suzhou Center successful struck many balances. The revitalized brand appeals to both residents and tourists—and, perhaps more importantly, celebrates both China’s rich history and its exciting future.
Quest Diagnostics: Quest Diagnostics, a world leader in diagnostics testing, wanted to carve out a unique and differentiated position in the marketplace. InterbrandHealth developed the brand identity to convey the core idea: Quest delivers more than test results, it powers ACTIONS. The new brand reignited excitement internally and fueled new corporate partnerships.
LATAM: The LATAM brand officially launched in August 2015—the result of the union of LAN and TAM. Interbrand’s offices in São Paulo, Santiago and Madrid each contributed to the development of the new brand. Marking a milestone in aviation history, as two major airlines united under the same flag, LATAM is not only a new airline identity, but also the realization of a new airline experience.
JSE Johannesburg Stock Exchange: With an evolving competitive landscape, the JSE knew it needed to reposition itself to attract new business. Interbrand Sampson de Villiers in South Africa took on the rebrand effort—developing a refreshed visual identity and digital strategy to create a dynamic, modern and accessible investment platform.
Getnet: In April 2014, Getnet, a Brazilian card payment processor, was acquired by Santander. Interbrand São Paulo was instrumental in combining the best attributes of both companies and building a single brand. Emboldened by visual elements signaling its speed and ubiquity, Getnet, which had traditionally provided services to small- and medium-sized organizations, is now a viable option for organizations of a much larger size.
Biznet: With new Wi-Fi and cable TV services on the horizon, Biznet, the operator of both a fiber optic network and the largest data center in Indonesia, was in need of a new image. Interbrand Singapore created a unique and flexible visual system—using approachable photography and illustrations of product benefits to appeal to both B2B and B2C audiences.
To learn more about each of Interbrand’s award-winning projects or to see the complete list of this year’s REBRAND winners, please visit: https://www.rebrand.com/2016-showcase