Interbrand Madrid launches its “Best Spanish Brands 2015” report
MADRID, Spain (January 26, 2016)– Interbrand Madrid launched today its Best Spanish Brands 2015 report, identifying the top 30 most valuable brands in Spain.
This year’s study reveals 24 out of the top 30 brands have shown an increase in brand value and three are new entrants.
This year’s top three brands are Movistar, Zara and Santander. Movistar, valued at €12.066 billion, increases its value by five percent. Zara, valued at €10.687 billion, increases its value by 23 percent and Santander, valued at €4.644 billion, increases its value by 24 percent.
Three new brands entered the Spanish ranking: Desigual (#24), Seat (#25) and Bankinter (#26). Seat is the first automotive brand to enter the Best Spanish Brands ranking.
Financial services brands dominate this year’s ranking—with 9 of the top 30 brands coming from that sector.
The Top 10
- Movistar (#1, +5%)
- Zara (#2, +23%)
- Santander (#3, +24%)
- BBVA (#4, +16%)
- Bershka (#5, +30%)
- La Caixa (#6, +8%)
- Repsol (#7, +7%)
- Iberdrola (#8, +4%)
- Mapfre (#9, +28%)
- Mercadona (#10, +18%)
The Top Risers
- Bankia (#17, +47%)
- Bershka (#5, +30%),
- Mapfre (#9, +28%),
- Massimo Dutti (#12, +28%)
- Santander (#3, +24%).
The New Entrants
- Desigual (#24)
- Seat (#25)
- Bankinter (#26).
Gonzalo Brujó, CEO of Interbrand EMEA & LatAm, states: “In this year’s ranking, there is a clear sign that brands and businesses grow through change. These results are historic—with a high proportion of brands experiencing an increase in brand value. As one of the attributes measured in our brand valuation methodology is the financial performance of the branded products and services, the positive results are a reflection of the recovery of the Spanish economy. As the Spanish economy shows signs of better performance, so do the Spanish businesses and their brands”.
2015 Best Spanish Brands website
mejoresmarcasinterbrand.com features the ranking of the 30 most valuable brands in Spain and articles authored by Interbrand Madrid thought leaders.
Interbrand’s rankings identify the most valuable global brands by analyzing the many ways a brand benefits an organization—from delivering on customer expectations to driving economic value. Interbrand’s methodology was the first brand valuation method to become ISO certified.
The ranking is based on a combination of attributes that contribute to a brand’s cumulative value:
- The financial performance of the branded products and services
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure earnings for the company
Please visit mejoresmarcasinterbrand.com to read the 2015 Best Spanish Brands report in full. To join the conversation on social media, use the hashtag #MME2015 and follow @interbrandMAD.