M&A

The volume of global M&A activity has reached new heights. As uncertainties lift, creating brand value and equipping businesses to the post-COVID era is key to capitalizing on new opportunities. As deal-making activities worldwide hit a record $6 trillion by the end of 2021, Interbrand’s experts unpack how to leverage successful mergers and acquisitions.

M&A: The brand as a common thread

M&A Series: How to Use Brand Assets to Maximize Value and Lower Risk with Daniel Binns

Financial applications for brand valuation

Building a market-ready M&A brand

Quantifying brand licensing rates for a global business-to-business conglomerate

B2BConglomerate

M&A Series: The “Magic Trifactor” to Integration with Holmfridur Hardardottir

Culture Eats Strategy. Feed Your M&A

Building the brand that united a continent

Branding: the calculated approach to M&A success

M&A Series: The Role of Brand in Building Culture with Daniella Bianchi

A merger that redefines banking

Don’t want a flop? Consider your shareholders’ stake

M&A Series: Identity as a Tool to Signal Transformation with Chris Campbell

Supporting a decision whether to bid for a global business

GlobalInvestmentBank

M&A Series: Growth Through Mergers and Acquisitions with Andrew Miller

Which brands go and which brands grow during an M&A?

M&A Series: A People-First Approach to Success with Barry Silverstein