Supporting a decision whether to bid for a global business

Global Investment Bank

Global Investment Bank

Office: London

When global cosmetics company L’Oréal put The Body Shop business up for sale, a global investment bank approached Interbrand because it was considering entering the auction process to buy the business.

The bank wanted to conduct a brand due diligence exercise to establish key questions: How strong is The Body Shop brand relative to competition? Is the brand weaker with Millennials? What would be the main opportunities to strengthen the brand if it was acquired?

In three weeks, we reviewed key market trends, fielded quantitative consumer research in USA, Canada, UK and Indonesia, and our people around the world conducted store experience audits of The Body Shop and competitors.

The work by Interbrand was turned around quickly and to a very high quality. Their presentation was much more insightful than any other brand evaluation work we have commissioned in the past.

Executive Director, Merchant Banking Division, Global Investment Bank