How do you make the second largest tour operator in Germany more visible in the market without losing sight of each brand in its portfolio?
For DER Touristik, the answer was to link the experiences offered by each distinct sub brand, while unifying the overall offering with a strong visual identity.
Building on the brand idea, transforming personal dreams into tangible experiences, we rebranded 800 physical stores and the website as one retail brand that shared visual assets across sub brands. Telling the story of many different experiences offered under one roof, they were able to maintain the variety in their offering, while building equity in the overarching brand.
The new portfolio strategy and identity brought focus to a broad offering and made a large company a stronger brand.