IBHealth names Prozac to help bring depression out of the dark

Lilly
Eli Lilly discovered that an antihypertensive medication it had been developing was, in fact, having a significant effect on mood. They decided to launch their new drug as a therapy for depression.

When Prozac (fluoxetine) launched in 1987, it was a sensation, representing new beginnings and opportunities for those suffering from depression. We realized that in order for it to succeed, we would have to tackle depression head-on and destigmatize the condition by raising social consciousness…

Read the full case HERE.

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Interbrand Health