After experiencing significant global growth, Kia’s brand needed to quickly catch up with its business success, so we helped the company implement a brand management tool that would provide direction for the brand’s development over time.
We’ve been conducting yearly brand valuations for Kia since 2005, and as a result of our partnership we’ve been able to make specific tactical recommendations at a regional level, and also guide strategic direction for the brand globally to enhance its strength and overall role in impacting customer experiences at all touchpoints.
Since we’ve been on board, sales have grown at an average rate of 13 percent per year. As further proof of its success worldwide, Kia joined Interbrand’s Best Global Brands ranking in 2012, coming in at #87 with a value of $4.1 billion. In 2014 it rose to #74 with an increased value of $5.4 billion.