Launching Breezer’s first ever limited edition in China, Bacardi needed packaging designs that would express its brand personality—bold, irrepressible, vibrant and real—and attract the young female market.
Appealing to bold female energy, we created provocative designs imbued with action, each evoking a unique flavor and supporting an edgy, cheeky name.
And women responded. 100,000 units sold out immediately at launch, demanding production of a second batch. The bottles were a hot media topic, and our design won the Platinum A’ Design Award 2014 and a Red Dot Award in 2015. An edgy, bold, vibrant design unlocked a new audience of fervent fans for the Bacardi Breezer brand.