In 2008, Thomson Reuters launched as a new brand built on intelligent information. To deliver on this idea, the company needed to bring offerings and people together and tell a compelling new story.
Our first step was to create flagship brands, organizing a world of disparate products into cohesive offerings for professionals.
A key shift was the brand’s new positioning at the intersection of information, technology and expertise. Focusing their offerings around this, leadership aligned go-to-market approaches and simplified experiences across unique products and the company as a whole.
With this new clarity, Thomson Reuters is advancing to become a truly connected enterprise, where capabilities are shared, technologies are integrated, and clients’ needs are met holistically. By finding fresh focus, Thomson Reuters is harnessing the collective strength of its products and people, while offering something truly differentiated to businesses around the world. Evolving from not only serving the professional to equipping the enterprise.