The State of Branding in China

In the fall of 2014, Sanford C. Bernstein’s Max Warburton conducted an in-depth interview with Interbrand’s Global Chief Strategy Officer, Leslie Butterfield, about the challenges and opportunities facing Chinese brands in today’s global marketplace.

Please note: Sanford C. Bernstein Limited has granted Interbrand permission to share this recorded conversation with the greater public.

Contributors