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SXSW 2015 Street Interviews (#SXSoundOff)

In a video series called #SXSoundOff, Interbrand & Ready Set Rocket hit the streets of Austin, Texas to conduct quick interviews with attendees of this year's SXSW.

In this first installment of #SXSoundOff, Ready Set Rocket’s Jana K. Hoffman asked SXSW attendees if wearables do, in fact, make them happier.

In the second installment of #SXSoundOff, Interbrand & Ready Set Rocket asked this year’s SXSW attendees to answer this question: What is the next BIG trend and why should we care?


In the third installment of #SXSoundOff, Interbrand & Ready Set Rocket asked brand leaders about the hot topics and products they spotted at SXSW 2015.

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