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Interbrand Growth Series: Brands in Crisis

The business implications of a public misstep can be disastrous in today’s transparent media landscape. It’s important that leaders prepare to manage a brand crisis, before it hits, in order to protect their brands and businesses.

Interbrand’s Global CEO Jez Frampton talks to Chief Communications Officer, Paola Norambuena about how to leverage a brand crisis as an opportunity to realign, reconnect, and grow.

Contributors

Global Chief Executive Officer