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The future of brands from RISE 2017 in Hong Kong

In his rousing speech to the RISE 2017 audience in Hong Kong, Interbrand’s Global CEO Jez Frampton talks not just about the state of advertising, but the evolution of brands at large.

Going back in time and looking forward to the future, he proves that brands are more important than innovation alone in keeping companies ahead of the curve. Because brands are the way people understand the world, and what ultimately drives differentiation, choice, loyalty—and profit.

Moving through shifting contexts to a crucial focus on customers, navigating competition, and building capabilities, this talk addresses the concerns that all brand leaders and marketers are grappling with today.

Watch to find out what it takes to build a strong brand in the Age of You. (Hint: It all comes back to people.)

Contributors

Global Chief Executive Officer