Marketers’ roles are changing. Responsibility and authority are out of sync. And for many of the top brands in the world, focusing back on the fundamentals is the key to sustained growth.
That’s where this handbook comes in—it’s designed to be both a diagnostic tool and a guide, offering insights based on years of experience with some of the world’s best brands, along with assessment tools and strategies for strengthening your brand and marketing organization.
Inside you’ll find:
- Data analyzing the current brand and marketing landscape
- A framework for understanding your organization’s basic needs (“Maslow for Marketers”)
- The key drivers of effective brand and marketing organizations