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Let’s make purpose mean something again

Over recent years, being seen to offer and deliver on a distinct brand ‘purpose’ has become compulsory.

But, as having a compelling brand purpose becomes commonplace, is it’s true meaning being lost? With many brands now claiming to offer a unique purpose, is it fast becoming devoid of true value?

Explore the implications of this modern-day purpose phenomenon by clicking here, with insights from Interbrand London Senior Consultant’s Michela Graci and Sharmilee Rau.

 

Contributors

Senior Consultant, Strategy
Senior Consultant, Strategy