BCA had a deep-seeded reputation in the transactional banking space but wanted to developer stronger and deeper relationships with customers by positioning itself commitment to always providing the best solutions in a more engaging way. While BCA had always had a clear edge in transactions, the bank quickly realized it needed to become a leader in understanding its customers, too.
Our brief was to reimagine how the BCA brand would establish itself and nurture its commitments to both short and long-term customers. Deliver services. And speak to its customers in a meaningful and relevant way.
Welcome to ‘Move Forward Together’ – BCA’s new brand promise that redefines banking for its customers. How? By valuing partnership, establishing meaningful connections, and creating momentum. Delivered throughout products and services that bring the promise to life, BCA is helping customers achieve their goals and dream big.