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Driving growth in Southeast Asia

Southeast Asia is today the third largest Asian economy, and the seventh largest in the world. Studies estimate that by 2020, it will boast a USD $3 trillion economy made up of 690 million people.

The formation of the Asean Economic Community (AEC) in 2015 created a strong platform for the region’s collective development, and continues to offer significant opportunities for brands and businesses.

Jonathan Bernstein, Interbrand Singapore’s Managing Director, reveals the four keys to growth for brands and businesses operating in this dynamic market.

Contributors

Managing Director, Singapore