Thought Leadership

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A paradigm for a changing world. One branding consultant’s credo

Johannes Christensen

The science of igniting brand trust

Evan Gettinger

Interbrand Growth Series: Brands in Crisis

Jez Frampton

Truth or consequences

Tom Zara

Which brands go and which brands grow during an M&A?

Jay Myers

Corporate spinoff: how all roads can lead to growth

Cornelius Boland

The psychology of a spinoff

Tom Zara

VIDEO Marketing Capabilities: Building the global might for the local fight

Stephan Gans

DOWNLOAD: The Marketing Capabilities handbook

Thinking outside the thesaurus: Creativity in Naming

Matt Emert

Branding: the calculated approach to M&A success

Daniella Bianchi and André Matias

Naming and crafting a spinoff brand

Paola Norambuena

Bold without bounds on International Women's Day

Naming as brand therapy

Padmini Mangunta

Naming Research: From subjective to strategic

Tori Miner

Heart & Mind: The beauty of Naming is in the balance

Tori Miner

Lessons from the Juventus brand evolution

Manfredi Ricca and Silvio Vigato

Aligning brand, purpose, and culture

Carolyn Ray

The creative drive behind MINI's brand

Interbrand

DIVERGE interview with Andy Payne on #IBforEquality

Andy Payne

Existential evolution in the auto category

Daniel Binns and AJ Feld

CES 2017: Crystallizing complexity, from auto tech to voice activation

Daniel Binns

The strength of European brands lies in their Anatomy of Growth

Gonzalo Brujó

Breaking down the millennial monolith

Patrick Lopez

Equal to is better than. #IBforEquality

Interbrand

Face it and embrace: fintech's new realities

Nick Pinto

Creative collaboration or all-out revolution? How fintech is growing forward

Nick Pinto and Meghann Fraser

Expect the unexpected. Partnerships designed for growth

Josh Feldmeth and Mike Rocha

Mixing methodologies for more powerful insights

Patrick Lopez

An insight-ful approach to growth

Patrick Lopez

The five factors of growth: Measures of a Breakthrough Brand

Aarif Morbi

Why Breakthrough Brands?

Paola Norambuena

Building Breakthrough Brands in the digital age

Alex Lirtsman

The right time to IPO

Tom Farley

The analytics fueling Breakthrough Brands

Alex Lirtsman

Credits

Interbrand

Breakthrough growth

Jez Frampton

Is your brand portal helping your business grow?

Interbrand

DOWNLOAD: Building a market-ready M&A brand

All acronym and no action? Make RASCI work for you

Leah Brier

What's your marketing archetype?

Interbrand

The anatomy of growth: Why Microsoft + LinkedIn could be a win/win

Josh Feldmeth

Want to grow? Do less. Do it bigger.

Stephan Gans

From judged to jury: a creative’s perspective on what wins at Cannes

Sue Daun

Leading brands wield words to thrive

Claire Falloon

A global voice for global growth

Fell Gray

Building a business case for your brand: Key questions to ask as you grow

Adam Daniele

VIDEO: The purpose of purpose

Dominik Prinz

VIDEO: 10 Years of Growth with CEO Jez Frampton - Pt. 3, The Forces of Growth

Jez Frampton

How to leverage your brand to create an authentic and differentiated customer experience

Mike Rocha

The Forces of Growth

Jez Frampton

VIDEO | M&A Series: A People-first Approach to Success

Tom Zara

Maslow for marketers: Don't rely on the trickle-down effect

Stephan Gans

VIDEO: 10 Years of Growth with CEO Jez Frampton - Pt. 2, The Future of Branding

Jez Frampton

M&A Series: Don’t want a flop? Consider your shareholders’ stake

Tom Zara

10 Years of Growth: Pt. 2, Our Global CEO on the Future of Branding

Jez Frampton

VIDEO | M&A Series: Opportunities that Form the Anatomy of Growth

Josh Feldmeth

VIDEO | M&A Series: Three Paths to a Purpose-led Identity

Paola Norambuena

VIDEO | M&A Series: The "Magic Trifactor" to Integration

Dominik Prinz

VIDEO: 10 Years of Growth with CEO Jez Frampton - Pt. 1, Lessons in Leadership

Jez Frampton

10 Years of Growth: Lessons in Leadership

Jez Frampton

M&A Series: The Magic Trifactor to Upping Your Odds for Success

Dominik Prinz

How Do You Brand Empowerment? 3 Cause Marketing Lessons from SXSW Panelists

Emily Grant

Science Fiction to Science Fact: How Future Tech Can Deliver Human Value

Damian Ferrar

The Future of Content and Media: Talent and Empathy

Paola Norambuena

Synthetics, Swipes, and Strokes: Tech's Impact on Tomorrow’s Language

Sue Daun

Riding the Wave of Disruption

Damian Ferrar

How to Manage Brands Over Time

Christine Sech

Why Synesthetic Experiences Make Sense for Branding

Mark Dwyer

M&A Series: Culture Eats Strategy. Feed Your M&A

Carolyn Ray

Prescient, Present & Personal: Digital Trends Driving CPG Brands

Kelsey Anderson and Jessica Shvarts

Health As the New Medicine

Suzanne Martinez

IB@CES2016: How Brands Are Leveraging Partnerships to Keep Pace

Darrin Crescenzi

IB@CES2016: GoPro's Tech Vision Captures a New Global Tribalism

Fell Gray

IB@CES2016: Conversation Shifts to Tech's Ultimate Utility

Amanda Munilla

Putting All Your Nappies in the AI Basket

Damian Ferrar

digitanalogy

Calin Hertioga and Johannes Christensen

Where’s the Value in Brand Valuation? Addressing the Debate

Mike Rocha

Automotive: Making Inroads Into Mobility’s Future

Daniel Binns and Interbrand

Legacy Brands: Keeping Long-standing Brands Relevant in the Digital Age

Rebecca Robins

A World of Opportunity: Interbrand's Global Mobility Program

Marcelo Ferrarini

Activation: Structuring brands for the speed of life

Daniel Binns and Stephan Gans

Strategy: The evolving M&A, and architecture built for speed

Josh Feldmeth and Mike Rocha

Experience: Design, the Enterprise Tool of the Age

Andy Payne, Chris Campbell and Antoine Veliz

Brand valuation to unlock business growth

Mike Rocha

Brands at The Speed of Life

Jez Frampton

Organizations that band together, brand together

Carolyn Ray

Capturing Talent & Growth in Southeast Asia

Jonathan Bernstein

Q&A with Raja Rajamannar, CMO, MasterCard

Interbrand

Q&A with Mandell Crawley, Global CMO, Morgan Stanley

Andrea Sullivan

Three Ways to Win the War for Talent

Mike Rocha

Vive la Différence in Canada

Mark Dwyer and Melissa Guay

Q&A with Andrew Zimakas, CMO, Tangerine Bank

Carolyn Ray

Global Mobility: A World of Opportunity

Caitlin Neyer

Give Your Name a Voice

Fell Gray and Caitlin Barrett

Interview with Ben Magara, CEO and Director of Lonmin

Interbrand

Mining for Talent

Carolyn Ray

Corporate Citizenship: A Key to Success in the Age of You

Tom Zara

10 most common Naming mistakes

Paola Norambuena

The Musts of Messaging: Building the Content for Content

Paola Norambuena

Your Brand Can't Be Something You Are Not

Stephan Gans

Your Brand is Too Important to be Left to Your Marketers

Stephan Gans

Global Mobility- Q&A with Gladys Ho

Interbrand

The Four Ages of Branding

Interbrand

The Definition of Mecosystem

Interbrand

The Future of Business is Personal

Jez Frampton

Interbrand Launches 15th Annual Best Global Brands Report

Interbrand

Financial applications for brand valuation

Mike Rocha

Sustainability and its Impact on Brand Value

Paula Oliveira and Andrea Sullivan

Sustainable innovation: Staying true to your brand promise

Paula Oliveira

Partners for Good

Paula Oliveira

Newsroom

Interbrand Global Director Rebecca Robins tells Business of Fashion what luxury brands need to succeed in a millennial economy

June 1, 2017

WGSN Insider highlights 3 insights from Global CCO Andy Payne on future-proofing your brand

June 1, 2017

Interbrand and Substantial bridge the female leadership gap with event supporting the 3% Seattle Group

April 3, 2017

Interbrand Releases 2016 Best Global Brands Report

October 5, 2016

Branding Magazine: Interbrand's Mike Rocha on brand valuation

September 30, 2016

Fortune: Interbrand's Josh Feldmeth on Dylan's Candy Bar

September 27, 2016

P&M: Interbrand's Gonzalo Brujo on The Age of You

September 23, 2016

B2B News Network: Interbrand's Rob Manne Honored

September 8, 2016

LiveMint: Tata Group tops Best Indian Brands in 2016

September 5, 2016

Warc: Interbrand's Best Indian Brands look beyond profits

September 2, 2016

Afaqs: Tata tops Interbrand's 2016 Best Indian Brands report

September 1, 2016

Brand Equity – Economic Times (India): Best Indian Brands 2016: And the top 10 winners are...

August 31, 2016

Economic Times: Interbrand's Jez Frampton talks about how the Best Indian Brands transform potential into performance

August 31, 2016

Economic Times: Best Indian Brands—The strategy that makes them winners

August 31, 2016

El Publicista (Spain): Most groundbreaking brands of 2016

August 23, 2016

Digiday: Interbrand's Dominik Prinz discusses how fashion has become a brand extension for celebrities

August 19, 2016

Cincinnati Business Courier (Video): Interbrand's Vicky Leavitt talks about the new office in Cincinnati

August 18, 2016

FOX Business: Interbrand's Jez Frampton discusses the launch of the inaugural Breakthrough Brands report

August 17, 2016

Cincinnati Business Courier: Interbrand’s Leavitt— ‘Everything has become about experiences’

August 9, 2016

BizCommunity (South Africa): What does it take to be a Breakthrough Brand?

August 8, 2016

Interbrand London Welcomes Simon Cotterrell as Executive Director, Strategy

August 7, 2016

BizCommunity (South Africa): Interbrand identifies the global Breakthrough Brands disrupting markets

August 5, 2016

Inc42 (India): Future Group Partners with Paytm to take Big Bazaar online

August 4, 2016

PRNoticias (Spain): Gonzalo Brujo: “There is no single recipe for a successful brand”

August 4, 2016

The Hindu Business Line (India): Zig when others zag

August 4, 2016

Inc42 (India): How Zamato Hit 1 Million Orders in a Month

August 3, 2016

Voice of America: How to Build a Brand: Best Practices from Breakthrough Brands

August 2, 2016

ebizLatam (Argentina): Interbrand presents its Breakthrough Brands report

August 1, 2016

TechFinancials (South Africa): African mobile VoD platform Tuluntulu named one of Interbrand’s Breakthrough Brands

August 1, 2016

Huffington Post: (Video) New Interbrand Report: What The ‘Breakthrough Brands’ Are Doing Right

August 1, 2016

Business Standard (India): Faircent acclaimed Breakthrough Brand by Interbrand

July 30, 2016

Pubblicita (Italy): Interbrand introduces first Breakthrough Brands report

July 28, 2016

afaqs (India): Paytm, Zomato make it to Interbrand Breakthrough Brands Report 2016

July 28, 2016

ET Brand Equity (India): Paytm and Zomato feature in Interbrand's global Breakthrough Brands report

July 28, 2016

Tech Portal (India): Paytm and Zomato bag a spot in the list of ‘Breakthrough Brands’ compiled by Interbrand

July 28, 2016

Economic Times (India): Faircent gets voted the 'Breakthrough Brand in Finance' by Interbrand

July 28, 2016

Economic Times (India): Interbrand acclaims Faircent as Breakthrough Brand in finance

July 28, 2016

Clube Online (Brazil): Breakthrough Brands

July 28, 2016

UOL 20 Anos (Brazil): Three Brazilian brands appear in a study about leadership potential

July 28, 2016

Live Mint (of New Delhi, India): Paytm, Zomato in Interbrand Breakthrough Brands list

July 28, 2016

Economy Up (Italy): BeMyEye and DePop two Italian startups among the best emerging global brands

July 28, 2016

Inc42 (India): Paytm, Zomato, Makes to the top 60 Global Breakthrough Brands List

July 28, 2016

Zee News (India): Faircent acclaimed ‘Interbrand Breakthrough Brand in Finance’ by Interbrand

July 28, 2016

Startupi (Brazil): Nubank is named a Breakthrough Brand by Interbrand

July 28, 2016

Mundo do Marketing (Brazil): What brands that grow above average have in common

July 28, 2016

Beet.TV: New Interbrand report - What the Breakthrough Brands are doing right

July 28, 2016

Merca2.0 (Spain/Mexico): The breakthrough brands to pay attention to, according to Interbrand

July 27, 2016

Estado de Minas (Brazil): Press Release from Business Wire – Interbrand

July 27, 2016

El Programa de la Publicidad (Spain): Interbrand launches its inaugural report "Breakthrough brands" with New York Stock Exchange, and Facebook

July 27, 2016

Exame (Brazil): Interbrand publishes inaugural report of innovative brands in partnership with the New York Stock Exchange, Ready Set Rocket and Facebook

July 27, 2016

Meio & Mensagem (Brazil): Interbrand Breakthrough has Three Brazilian Brands

July 27, 2016

BusinessPeople.it (Italy): Two Italian apps among the best emerging brands

July 27, 2016

IndianTelevision (India): Zomato and PayTM feature in Interbrands' 'Breakthrough Brands' report

July 27, 2016

Make Me Feed (Spain): Interbrand launches its inaugural report "Breakthrough brands" with New York Stock Exchange, and Facebook

July 27, 2016

Yahoo! Finance: Interbrand Releases Inaugural Breakthrough Brands Report in Partnership with the New York Stock Exchange, Ready Set Rocket & Facebook

July 27, 2016

APA-OTS (Germany): Launch of the first Breakthrough Brands report

July 27, 2016

MediaPost: Interbrand Puts a Spotlight on Young Breakthrough Brands

July 27, 2016

Horizon.net (Germany): mymuesli, Pokémon developers Niantic and Deliveroo among the strongest brands

July 27, 2016

Marketing Directo (Spain): These are the 60 most breakthrough brands according to Interbrand

July 27, 2016

PressePortal (Germany): Launch of the first Interbrand Breakthrough Brands report

July 27, 2016

OnVista (Germany) Interbrand: Launch of the first Interbrand Breakthrough Brands report

July 27, 2016

ET Brand Equity (India): A look at the big category disruptors

July 27, 2016

Markenartikel (Germany): Breakthrough Brands 2016: mymuesli and Deliveroo

July 27, 2016

Cheddar TV: Interbrand's Jez Frampton discusses the the inaugural Breakthrough Brands report

July 27, 2016

Interbrand Releases Inaugural Breakthrough Brands Report in Partnership with the New York Stock Exchange, Ready Set Rocket & Facebook

July 26, 2016

brandchannel: Interbrand Announces the First Class of Breakthrough Brands

July 26, 2016

Stratégies (France): Les nouveaux mantras cannois de la publicité

June 29, 2016

12ahead: cannes lion 2016 exclusive: interbrand's ceo jez frampton talks about the challenges of digital transformation

June 25, 2016

brandchannel: Cannes Lions 2016 - Sydney Opera House Rebrand Strikes Gold for Interbrand

June 22, 2016

Campaign Brief: Interbrand Sydney scores one Gold and one Bronze Lion in Cannes Design Lions category

June 22, 2016

TheDrum: Cannes Design Lions is where Asian creativity gains the spotlight

June 22, 2016

AdNews (Australia): Cannes Shortlists: Marcel Sydney dominates Design, Whybin/TBWA for PR

June 21, 2016

CNBC: Interbrand's Josh Feldmeth comments on tronc's rebrand

June 20, 2016

Branding Magazine: Interbrand's Damian Ferrar Featured in the "Beyond Brand Experience" Roundtable

June 15, 2016

Adweek: In the wake of North Carolina's House Bill 2, Interbrand's Josh Feldmeth comments on how brands can lead the charge for change

June 1, 2016

Banca Finanza: Chief Strategy Officer Manfredi Ricca talks about managing M&A's

May 31, 2016

Interbrand Names Daniel Binns Managing Director of its New York & San Francisco Offices

May 25, 2016

CNN: Interbrand's Jez Frampton Discusses the Manchester United and Jose Mourinho Brands

May 24, 2016

Retail Week: Interbrand's Christian Purser writes about 20 international giants that should be on the radar of UK retail

May 24, 2016

Automotive World: Interbrand's Daniel Binns comments on Fuji Heavy's decision to change its name to Subaru

May 20, 2016

Interbrand’s Leaders Come Together to Help Emerging Canadian Businesses Grow Globally

May 19, 2016

Jean-Philippe Martzel Appointed Managing Director of Interbrand Paris

May 18, 2016

Campaign UK: Interbrand's Rebecca Robins comments on the leadership style of Burberry's Christopher Bailey

May 13, 2016

FOXBusiness: Interbrand's Dominik Prinz comments on the brand of Beyoncé

May 12, 2016

Forbes: Interbrand's Jez Frampton comments on Toyota as it aims to reclaim its green image

May 11, 2016

The Guardian: The Jury

May 6, 2016

Campaign Brief: Interbrand London's Sue Daun to serve as Cannes Lions juror

April 30, 2016

JP Sharp Appointed Chief Executive Officer of Interbrand China

April 26, 2016

Marketing News Weekly: InterbrandHealth's Best Pharma Brands Report Quantifies the Value of Pharma Brands

April 25, 2016

NYSE Blog: Inside InterbrandHealth's inaugural Best Pharma Brands report

April 8, 2016

Rolls-Royce, Bulgari, Tesla, Everlane, and Dior make Rebecca Robins' luxe-list this week

April 4, 2016

ETHealthworld.com: InterbrandHealth's Best Pharma Brands report as it relates to India

April 2, 2016

PharmPro: Pfizer, Roche, Merck named to InterbrandHealth's Best Pharma Brands report

April 1, 2016

ThePharmaLetter: InterbrandHealth releases 2016 Best Pharma Brands report

April 1, 2016

TheStreet.com: InterbrandHealth's Jane Parker & John Breen Discuss the 2016 Best Pharma Brands Report

March 31, 2016

FiercePharma: InterbrandHealth's Nicole Diamant Discusses the 2016 Best Pharma Brands Report

March 30, 2016

ETBrandEquity.com: Interbrand India's Ashish Mishra Discusses the 2016 Best Pharma Brands Report

March 30, 2016

InterbrandHealth Releases 2016 Best Pharma Brands Report

March 30, 2016

Adweek: InterbrandHealth's Jane Parker discusses the potential ban on direct-to-consumer (DTC) pharma ads

March 27, 2016

Luxury Watch: Aston Martin, Belstaff, China’s metaluxury, and the relevance of the kimono make Rebecca Robins' luxe-list this week

March 21, 2016

Jing Daily: China's history of metaluxury

March 15, 2016

The Guardian: Josh Feldmeth, CEO of Interbrand North America, comments on Apple and the importance of consumer trust

March 9, 2016

Brand Packaging Magazine: Interbrand Cincinnati's Christine Sech explains how brands can best be managed over time

March 9, 2016

Digiday: Can Brands Join the Election Conversation? Interbrand New York's AJ Feld Weighs In.

February 26, 2016

Interbrand Releases 2016 Best Japan Brands Report

February 17, 2016

Graphic Design USA: 4 Beauty Packaging Trends To Watch

February 11, 2016

Campaign US: Interbrand Cincinnati's Rebeca Arbona comments on the Chipotle brand crisis

February 11, 2016

The Wealth Net: Interbrand London's Rebecca Robins weighs in on Coutts' robo advice led service

February 4, 2016

Best Spanish Brands 2015

January 26, 2016

Automotive World: Sub-brands fast-track OEMs into new mobility trends

January 25, 2016

Adweek: Interbrand's Andrea Sullivan Comments on Chobani's Commitment to Clarity

January 20, 2016

CMO.com - Interbrand's Paola Norambuena Discusses Emerging Technology Trends

January 20, 2016

Interbrand & Ready Set Rocket Reveal Top 7 Tech Trends for 2016

January 20, 2016

Digiday: Interbrand North America's Fell Gray comments on AOL possibly changing its name

January 18, 2016

Digital Market Asia: Interbrand Singapore's Nitin Das Rai identifies 7 steps to crafting a compelling verbal identity

January 8, 2016

Philippine Daily Inquirer: Interbrand Singapore's Jonathan Bernstein on capturing talent and economic growth in Southeast Asia

January 4, 2016

Share Radio UK: Interbrand's Rebecca Robins identifies what's ahead for luxury brands

December 23, 2015

Retail Asia: Interbrand Singapore's Ruth Pestana identifies how the "Age of You" impacts retail brands (see pp. 8-9)

December 22, 2015

The Guardian: Interbrand London's Christian Purser Provides Brand Marketing Predictions for 2016

December 15, 2015

Campaign India: Tata, Reliance, Airtel retain top three slots

December 11, 2015

Business Standard: Tata widens lead on other top brands

December 11, 2015

The Hindu: Tata is India’s most valued brand

December 11, 2015

Quartz: Tata is once again India’s most valued brand

December 11, 2015

Globe Herald: Tata maintains top position in Interbrand’s top 30 Indian brands of 2015

December 11, 2015

NYOOOZ: Tata is India’s most valued brand

December 11, 2015

Interbrand Releases 2015 Best Indian Brands Report

December 10, 2015

Interbrand Reveals 2015 Best Brazilian Brands

December 3, 2015

CNN: Jez Frampton talks to Maggie Lake about Best Global Brands 2015 (& FIFA)

October 6, 2015

New York Times: Tech Giants Top Best Global Brands List

October 5, 2015

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