LONDON, UK (7 August 2014) – Interbrand, the world’s leading brand consultancy, is pleased to announce that Rebecca Robins, Director of Europe, the Middle East and Africa (EMEA) and Latin America and Manfredi Ricca, have been appointed Honorary Judges of the prestigious Luxury Lifestyle Awards 2014. The ceremony will take place on August 29, 2014 at The Langham in London, UK.
The Luxury Lifestyle Awards is an international award that aims to honour the best in the realm of luxury. The competition brings together leading brands of different segments of the luxury industry across several countries, prizing the most original initiatives and outstanding achievements with a handcrafted 24-carat Golden Crown created by the famed jewellery brand Faraone Mennella.
The illustrious judging panel consists of a Main and Honorary jury. The Main Jury comprises one representative from each of the nominated companies, while the Honorary Jury incorporates the management of international luxury brands – including Brioni, Escada, Loewe, LVMH and Montblanc International as well as independent experts, recognized specialists and editors of luxury publications.
Rebecca Robins and Manfredi Ricca have been selected for their acknowledged experience and expertise of the luxury market and for having introduced the paradigm of ‘Meta-luxury.’ This approach, presented in the book, Meta-Luxury: brands and the culture of excellence, co-written by Robins and Ricca, sets out to define the ultimate meaning of true luxury, exploring it both as a culture and business model. Published by Palgrave Macmillan, the book has been hailed as a breakthrough and has received notable attention from The Financial Times, Branding Magazine, Warc, among many other leading business and marketing trade publications.
“To have our talents and expertise acknowledged by such a renowned award is an important achievement, said Simon Bailey, CEO of Interbrand EMEA & LatAm. “Rebecca and Manfredi have uniquely examined what is at the heart of true luxury and we are very proud that the ‘Meta-luxury’ paradigm has become part of the global luxury lexicon.” To learn more about the 2014Luxury Lifestyle Awards, please visit: http://luxurylifestyleawards.com/en/jury/2014/