Thank You, Jeremy Sampson

November 17, 2014


Jeremy Sampson Steps Down as Chairman of Interbrand Sampson de Villiers

The longtime Interbrand executive will continue to serve as a strategic advisor to the global brand consultancy

JOHANNESBURG, South Africa (November 17, 2014)—After leading the brand debate in South Africa for over 41 years, Jeremy Sampson has announced that he will be stepping down as Chairman of Interbrand Sampson de Villiers. Sampson will, however, continue to support and advise Interbrand in a non-executive role.

Interbrand’s Global CEO, Jez Frampton, noted: “Without Jeremy, our business in Africa simply wouldn’t exist.  His tireless efforts to educate, inform and to constantly push thinking in the area of branding are an inspiration to branding professionals the world over.”

Having come to South Africa from the U.K. in 1968, Jeremy worked as a senior designer at both Unimark International and NA&D/Grey Advertising before being named a creative director at Graphis Design. Such professional experiences prompted Sampson to build one of the country’s first professional brand consultancies—Jeremy Sampson Associates—in 1973.

In 1992, Interbrand approached Sampson and asked him to take the brand consultancy into Africa. It was a challenge Sampson readily accepted and he immediately established active offices in both Johannesburg and Zimbabwe.

Ever since, Interbrand Sampson de Villiers has become one of the most recognised brand consultancies on the continent. Clients have included ABSA, Airports Company of South Africa, Altron, the JSE, Aurecon, Bestmed, Nedbank, MTN, Standard Bank, Renault, Mpact, Wits Art Museum, Coca-Cola, City of Jo’burg, University of Johannesburg, the branding of Kenya and countless more.

“Many of the country’s leading brands were handled by Jeremy and his colleagues including SAB, Nedbank, the South African Rugby Union Springboks, Transvaal Lions, Sasol, and the creation of Distell,” said Interbrand Sampson de Villiers’ CEO, Doug de Villiers. “In fact, Jeremy is the guy who turned the Springbok around, making the logo jump from left to right—the correct direction, most would agree.”

During his chairmanship of Interbrand Sampson de Villiers, the company received multiple awards, including a Distinction Award in the Global 2014 Rebrand 100 Awards, Finweek’s AdReview Best Branding & Design Agency consecutively in 2009 and 2010, and three Print Golds at the 2014 Creativity International Awards—among many others over the years.

Sampson became a leading brand in his own right—winning well over 100 branding and creative awards and working, training, and partnering with over 1,000 top marketers and brand leaders globally.

Sampson’s contribution to the marketing community earned him the AdFocus Lifetime Achievers Award in 2010 and he was recognized by The Annual as one of South Africa’s top 10 most influential people in branding and design in 2009/2010.

“Having been Jeremy’s business partner for the past eight years, there is no doubt that he is indeed South Africa’s—and the continent’s—original brander,” Doug de Villiers stated. “Through his prolific writing, media interviews and TV appearances, he is widely recognised as the face of branding in South Africa.”