Ready Set Rocket & Interbrand Team Up at 2015 SXSW

February 20, 2015

 


Ready Set Rocket & Interbrand Partner to Present “Wearables and the Happiness Quotient” at 2015 South by Southwest (SXSW)

Ready Set Rocket’s Technical Director Gareth Price and Interbrand’s Creative Director Forest Young to Facilitate Meaningful Discussion Exploring the Intelligent Future

NEW YORK, New York  (20 February 2015) – Ready Set Rocket, a New York City-based digital agency committed to connecting brands and consumers through innovative multi-channel experiences, and Interbrand, the world’s leading brand consultancy, today announced that they would be co-presenting a Core Conversation titled “Wearables and the Happiness Quotient” at the 2015 South by Southwest (SXSW) Interactive Conference in Austin, TX. The session will take place on Saturday, March 14 from 11:00am – 12:00pm at the JW Marriott (Room 210, 110 E. 2nd Street) in Austin, TX.

Led by Gareth Price, Technical Director, Ready Set Rocket and Forest Young, Creative Director, Interbrand, “Wearables and the Happiness Quotient” will endeavor to answer: will wearables help us achieve greater happiness?

From the quantified-self movement to the emerging biometric economy, wearables may finally deliver on the collective dream — to identify what we desire and create predictive and reinforcing engagement models to help us achieve our goals. Defining a ‘happiness algorithm’ via ubiquitous computing and biometric data promises to be the most exciting and meaningful endeavor of our respective disciplines. The conversation will explore how individuals, marketers and policy makers can create a win-win scenario surrounding increasingly personal data.

As Technical Director at Ready Set Rocket, Price steers a brilliant development team that builds beautiful websites and custom applications for high profile clients like Ann Taylor, Michael Kors, Kenneth Cole, Univision, and Deutsche Bank, among others. He also defines development blueprints, leads and fosters growth within the development team, investigating new trends and managing innovation to keep Ready Set Rocket at the cutting edge of technology.

Young is creative lead in Interbrand’s New York studio focusing on the intersection of mobility, storytelling and experience. He is also a critic in graphic design at the Yale School of Art, a board member of the AIGA/NY, and is a member of the MoMA R&D Salon. His work was recently exhibited at the MoMA Talk to Me show and has won a Gold Design Lion at Cannes. Young received his MFA from the Yale School of Art where he was awarded the Mark Whistler Prize. Previously, he led teams at frog design, Brand New School and the Coca-Cola Company.

“We are thrilled about our ongoing relationship with Interbrand and about this core conversation we’re presenting at South by Southwest. Together, we hope to shape and influence this exciting and important intersection of biometrics, wearables and ubiquitous computing,” added Price.

“The potential of wearable technology to transform the way people live and work, has been an ongoing discussion. But what if the wearable technology had the potential to help us be happier?” noted Young. “Defining a ‘happiness algorithm’ would open up a whole new world of possibilities for both enterprises, brands and consumers alike. This core conversation will seek to identify and explore all the possibilities as well as the challenges and pitfalls to individuals, marketers and policy makers.”

Follow the dialogue on Twitter with hashtags #happiness #wearables and #sxswi.