Ready Set Rocket & Interbrand launch Innovation Series

September 2, 2014


NEW YORK, New York (2 September 2014) – Ready Set Rocket, an award-winning digital agency, and Interbrand, the world’s leading brand consultancy, have partnered to launch an original event series dedicated to the discussion of brand innovation and the customer experience. Key topics will include the future of wearables and connected devices, how to turn data into actionable insights, and the role of creative leadership in driving brand value.

The premier event, in partnership with dd:Collective, “Defining Tomorrow: The Role of Wearables and Shareables,” will be held on Thursday, September 4, 2014 at Interbrand’s New York office located at 130 Fifth Avenue, from 6-9 p.m. Top brand executives and thought leaders from BioBeats, Cantora,, Fitocracy, Kenneth Cole, LittleBits, Pavlok, ThinkEco and others are among those confirmed to speak alongside innovation experts from Ready Set Rocket and Interbrand. The second event in the series, to be held November 5, 2014 at Baruch College’s The William and Anita Newman Vertical Campus Conference Center, will focus on wearables and IoT from an academic and research-driven perspective:

The unique partnership between Ready Set Rocket and Interbrand will allow both agencies to continue their existing collaboration and leverage their joint talents and expertise in this burgeoning arena. The topics of these events will showcase Interbrand’s sharp focus on increasing brand value through a closer customer experience coupled with Ready Set Rocket’s creative executions and measurement of these customer experiences.

Through their ongoing partnership, Ready Set Rocket and Interbrand will provide a platform to discuss and debate the critical components necessary to ensure success in consumer adoption and overall brand integration in wearable and IoT initiatives. Attendees will have a chance to glean advances in the innovation space, and gain an understanding of how leading brands are moving forward in integrating these disruptive technologies into their product mix. It is designed to deliver real-time debate and perspective around forward-thinking utilization of products, strategies, and overall adoption of this technology.

“Drawing from our combined experiences, we intend to open our series to fostering adoption and integration of these new technologies across sectors and verticals, and eventually utilizing this knowledge sharing to push for open standards and collaboration in this young, but important field,” said Alex Lirtsman, Co-founder and Chief Strategist, Ready Set Rocket.

“Wearables represent an emerging category clouded in both excitement and confusion – one that intersects considerations of technology, fashion, status and wellness,” said Forest Young, Creative Director, Interbrand. “Our panel will look at wearables within a larger historical context – underlining the hurdles for mainstream adoption. I look forward to lively conversation about the impact of this technology on consumer behavior, as well as our ability to engineer brand experiences that are contextually conscious and emotionally empathetic to the user.”

For more information, the full agenda or to request an invitation, please visit:

About Interbrand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedInTwitter and Facebook.

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