Canadian Omnicom agencies join together to celebrate International Women’s Day with the theme of “Be Bold for Change”
TORONTO, ON – March 7, 2017 — Omnicom Group today announced the launch of Omniwomen in Canada. Intended to inspire and encourage Omnicom’s rising female stars across its Canadian companies, the announcement is timed to coincide with International Women’s Day (IWD) on March 8. Canada follows in the footsteps of the UK and USA, which established Omniwomen chapters in 2015 and 2014, respectively.
The mission of Omniwomen is to serve as the catalyst for increasing the influence and number of women leaders throughout the Omnicom network. Omniwomen brings together senior women leaders in an open and supportive environment for networking and learning. Participants have the opportunity to exchange ideas, insights, information and experience with their peers in the communications industry. Only Omnicom and the Omniwomen group offer access to such a unique group of individuals.
Describing the initiative, Dianne Wilkins, CEO of Calgary-based digital firm Critical Mass and the mentor for the Canadian group, said: “We’re very proud that Omnicom’s leaders across Canada are coming together to help advance the careers of women, and proactively seek ways to promote women into senior management and board level positions. Canadians are naturally inclined to embrace diversity, so we look forward to connecting our Canadian colleagues with mentors and role models who will help them become confident, supportive and inclusive leaders.”
The program will be officially launched at an IWD event on March 8, with male and female Omnicom executives offering their perspectives on leadership. The Canadian group’s Steering committee includes Aileen Virola, Managing Director, GMR Marketing, Anika Latif, Principal, Daggerwing Group, and Carolyn Ray, Managing Director, Interbrand Canada.
In stressing the importance of diversity in leadership, Janet Riccio, Executive Vice President, Omnicom Group, said, “This is not solely a women’s issue, but rather a strategic business imperative. Companies that have diverse, inclusive management teams and boards financially outperform those who don’t. The best investment we can make is in our own human capital.”
In addition to launching Omniwomen Canada, Omnicom’s global networks are putting their world-class creativity to work in support of IWD on March 8. Omnicom offices around the world are embracing the meaning of the day and sharing their support on a dedicated microsite with #beboldforchange. Omniwomen Canada twitter: @omniwomencanada