Shanghai, China (March 26, 2018) – Interbrand, the world’s leading brand consultancy, announced today that Nikki Lin has rejoined the firm as Managing Director Greater China. Lin will focus on shaping the strategy and growth of the business, as well as providing clients with best-in-class innovative solutions. She will report directly to Stuart Green, CEO Asia-Pacific, and will be based in Shanghai.
Lin returns after a spell as Managing Director of FITCH China. Prior to that she led the Interbrand China Business Development & Client Service function and was instrumental in the growth of the business. During that time, she worked closely with key accounts such as Huawei and Tencent, serving as a key driver in marketing Best Global Brands, Best China Brands and Best Taiwan Brands across the Greater China region.
“I’m thrilled to be back at Interbrand,” said Nikki Lin. “Having worked with key clients ranging from Ford and Lynk&Co (Geely) to Dell, Oppo, M&M and more, I am confident that my experience can bring a broad perspective to the existing team. There is much to build on and I look forward to leading the business through its next stage of development and growth.”
In addition, Lin has several years experience working for leading PR agencies under IPG Group, namely Weber Shandwick in Taipei and Golin Harris in Beijing. During her professional career, she has held relationships with clients such as MasterCard International, P&G, L’Oreal, Bahamas Tourism, HBO Asia, Goldman Sachs, Merck, Carpoly, and Oppo to name a few.
“Nikki Lin rejoining Interbrand China speaks to our brand and the work we do,” said Stuart Green, CEO of Asia-Pacific. “Nikki brings great knowledge and a deep understanding of the issues and opportunities for both global and local brands in the China market” said Green. “Our business in China is at the forefront of developing strategic solutions for some of the fastest growing companies in the world. Nikki and her team will play an extremely important role as we partner with our clients to help them evolve and compete effectively”.
Before beginning her career, Nikki Lin received a Bachelor of Science degree from New York University. She has since gone on to acquire an EMBA diploma from National Taiwan University. Outside of work, Lin enjoys spending time with her 5-year-old son, Zach. When she is not working or parenting, her hobbies include meditation, reading, pilates, and cooking.