SYDNEY, Australia (April 26, 2017) – Interbrand, the world’s leading brand consultancy, today announced the appointment of Nathan Birch to Chief Executive Officer of its Australia business.
Effective immediately, Birch joins with more than 18 years’ experience across digital, innovation and customer strategies for a wide range of brands.
He was previously head of Innovation and Transformation at Channel 9, and led Digital Strategy
at Deloitte in Sydney.
Commenting on his appointment, Birch said: “I am thrilled to be joining the market leader in brand consulting worldwide, and a very established and successful business in Australia. There is much to build on and I look forward to leading the business through its next stage of development and growth.”
“Complex businesses challenges are not just being addressed by deeper data insight and analytical thinking, but more and more by creative thinkers and innovators – who are arguably more skilled at exploring what’s possible, finding inspiration from a broader range of stimuli for points of differentiation.”
“The most successful companies in recent times have recognized that their brand experience, both for external customers and internal employees, is critical to the success of their business strategy and growth.”
“Birch brings a great combination of experience on brands and a deep understanding of business strategy,” said Stuart Green, CEO of Interbrand Asia Pacific. “Our business in Australia is at the forefront of integrating strategic and creative solutions for brand and business problems. Nathan will play an extremely important leadership role as we partner with our clients to effectively compete in this increasingly fast-changing world.”
Interbrand Australia / New Zealand Chairman Marty O’Halloran said Birch is the right person to lead Interbrand into its next period of growth. “Birch is an outstanding strategist and leader, and we were thrilled to appoint him after an extensive search,” O’Halloran said.