Juventus brings the “Black and White and More” experience to life at Design Week, FuoriSalone 2017 at Wallpaper* magazine’s Holy Handmade showcase.
Milan, Italy (April 4, 2017) In January 2017, Juventus launched “Black and White and More,” a new growth and experience strategy developed in partnership with leading global brand consultancy Interbrand. This finds a new expression within the context of Milan’s Design Week, as part of Wallpaper* magazine’s Holy Handmade showcase at the Mediateca Santa Teresa, Via della Moscova 28, Milan.
The presence of Juventus at the Design Week is part of a wide array of initiatives, projects, and radically innovative brand experiences, of which football will always be the origin, but never the limit. These new expressions and experiences support Juventus’ transformation from a sports brand to an identity brand that engages with completely new markets and audiences, including the global design community.
The boundaries of the Juventus experience are shifting, and this makes Design Week a logical destination for the Club. As one of Italy’s best-known brands, Juventus is there to create new, fascinating connections with the global design community. Wallpaper* magazine’s Holy Handmade exhibition is an ideal forum for expanding communities and experiences, key tenets of “Black and White and More.”
Juventus has interpreted Wallpaper*’s theme: “reimagining ritual, reworking worship and reconsidering the communal,” by offering an insider’s view of football through a signature Black and White staging—complete with two handmade marble icons that represent the brand—designed and brought to life by Interbrand.
Juventus Football Club
Press Office and Media Operations Supervisor
T. +39 0116563436