PARIS, France (18 May 2016)—Interbrand, the world’s leading brand consultancy, is pleased to announce the appointment of Jean-Philippe Martzel as Managing Director of Interbrand Paris. In this role, Martzel will shape the strategy and growth of the business while providing clients with best-in-class, innovative solutions for digital transformation and impactful brand management. He will be based in Paris, France and report directly to Gonzalo Brujó, CEO of Interbrand EMEA & LatAm.
“Jean-Philippe has expertise in both branding and digital cultures, which is rare today,” noted Jez Frampton, Interbrand’s Global CEO. “His ability to integrate aspects of those worlds will be a major asset in partnering with our clients to create value for their brands.”
Prior to joining Interbrand, Martzel served as General Manager of DigitasLBi France (Publicis Group). He oversaw strategy for clients including Nissan, La Poste and Thalys. He was also responsible for Lost Boys Paris—DigitasLBi’s creative digital agency that specializes in social and content, and whose award-winning campaigns for Hermès and Publicis Group have been recognized worldwide.
“A social activation or a digital campaign alone cannot create brand interactions on a sustainable basis. Brands need to look beyond the campaign effect and create connections at the very heart of brand DNA,” explained Martzel.
Earlier in his career, Martzel was Head of Strategic Planning for BETC, DDB Paris and W&Cie in France. “Alongside his deep understanding of brands and digital, Jean-Philippe— who has partnered with some of the most iconic French brands—has an intrinsic understanding of brands as they relate to culture,” said Brujó.
Since 2012, Jean-Philippe has been leading the “Digital Pop Culture” course at Sciences Po, an international research university in Paris.