Irvine, California (January 12, 2017) – James (Jim) Hoostal joins Interbrand, the world’s leading brand consultancy, as North America’s Executive Director Client Services, focusing on automotive. Bringing over 20 years of automotive leadership experience into the position, Hoostal will ensure best practices, bring the latest thinking, and help drive transformational results for the organization’s automotive clients. In this role, Hoostal will also be leading the Interbrand Design Forum office in Irvine, California.
“As our automotive client roster continues to expand, it is important that we stay ahead of the curve,” said Jez Frampton, Interbrand’s Global CEO, “Bringing on Jim Hoostal to manage our Irvine office will help Interbrand thrive in the auto sector on both a national and global level.”
Prior to joining Interbrand, Hoostal was the Regional Executive Director for IHS Markit (previously R. L. Polk & Co.) where he oversaw sales and client services. He supported a wide array of automotive manufacturers and captive finance companies to help them plan product strategies, grow market share, improve owner loyalty and increase profitability.
Hoostal also held Retail Development leadership positions at both Kia and Mazda, where he was responsible for national market planning, dealer development, retail brand standards, facilities, and dealer profitability. In addition, Hoostal’s client-side experience included roles in relationship marketing, advertising and field management. He has been instrumental in developing retail strategies and standards, and was also a key contributor to dealer council meetings, NADA (National Automobile Dealers Association) and NAMAD (National Association of Minority Automobile Dealers).
“We’re thrilled to have an automotive expert as experienced and dynamic as Hoostal join our team. I have no doubt that he will be instrumental in helping our clients leverage the power of both brand and experience to deliver exceptional in-market business results,” noted CEO, Consumer & Retail Brand Experience, Vicky Leavitt.
In his new role, Hoostal will help clients grow their brands and businesses, while serving as a key liaison between the clients and Interbrand’s analytics, strategy, design, and architecture/engineering teams, ensuring that the full power of Interbrand globally can be brought to bear for the benefit of clients.
“Over the last two decades, I’ve seen major shifts in the automotive industry first hand,“ said Jim Hoostal. “I’m looking forward to collaborating with our clients to take advantage of this transformative time in the industry. Together, we will work to stay ahead of the evolving consumer experience and deliver on the new expectations.”
Hoostal has participated in numerous national conferences and other speaking engagements to discuss topics such as digital innovation and culture change in the automotive industry. He has also been quoted in publications such as CNN Money and Automotive News.