The new identities for Juventus and Gómez-Acebo & Pombo, Juventus’ new typeface, and the graphic design for Asylum Company’s poster for The Women’s March, “I Am a Woman.”
London, United Kingdom (April 28, 2017) – Last night at the prestigious D&AD Awards Ceremony in London, Interbrand was recognized four times for its outstanding advertising and design work in 2016-17. Since 1962, D&AD has represented the creative, design, and advertising communities, and its Professional Awards are recognized globally as the ultimate creative accolade. Winning a total of four D&AD Pencil awards, two for its work for Juventus, the leading global brand consultancy celebrates the creative work led by three of its offices: Milan, Madrid, and New York.
It is unprecedented for Interbrand to win in four categories for three separate pieces across three offices; it is also the first time that work led by the Milan and Madrid offices has won a D&AD Pencil.
“Congratulations to our partners–Juventus, Gómez-Acebo & Pombo, and Asylum Company for the Women’s March,” said Interbrand’s Global Chief Creative Officer Andy Payne. He emphasized, “The work we have created together demonstrates that creativity is more important than ever in how we engage with audiences; demonstrating a clear brand purpose and promise from idea, to craft, to execution and experience. Ultimately creativity is our most powerful tool in delivering new growth and opportunity for brands and businesses. Winning at D&AD, the ultimate creative accolade, and is entered and attended by the best from around the world, is a testament to that.”
Interbrand’s Milan team received recognition for their program supporting Turin’s renowned football club Juventus by building an integrated branding strategy, creating a new visual identity, and building the foundation for the brand’s experience strategy. The team won a Graphite Pencil in “Branding / Branding Schemes / Large Organization” for “Life is a Matter of Black and White”, a comprehensive program to distil Juventus’s essence and make it a universal symbol for perseverance, ambition, and premium Italian style. Interbrand Milan also won a Wood Pencil in “Crafts for Design / Typefaces” recognizing “Juventus Fans: Black and White DNA”, a bespoke display typeface to support Juventus’s new identity system, inspired by the signature black and white stripes of the Club.
“Like Juventus, if we fall… So be it. But if we win, we celebrate!” said Paolo Insinga, Milan’s Creative Director.
Interbrand’s Madrid office received a Wood Pencil in the ‘Branding/Branding Schemes/Medium Organizations’ category for its work with independent law firm, Gómez-Acebo & Pombo. The new identity “Filling the gap” brought the international law firm’s manifesto and purpose to life. The team began by synthesizing the two family names, Gómez-Acebo & Pombo, into a simple acronym “GA_P,” that symbolizes the space that separates two parties from a resolution of conflict, and designed GA_P to communicate the opening that promotes union and concord. The entire visual universe of the brand represents the space of opportunity that separates a problem from its solution, and Gómez-Acebo & Pombo’s proposition to “fill in the gap.”
“We are really proud of the combined local and global efforts to achieve this incredible result of receiving one of the world’s most prestigious design awards,” explains Borja Borrero, Interbrand’s Executive Creative Director EMEA (Western Europe) & LatAm.
“This recognition confirms that in the voracious pursuit of our clients’ business growth, design and creativity play a decisive role,” states Carlos Magro, Creative Director of the Madrid office.
Interbrand’s New York team was awarded in the “Graphic Design / Posters” category with a Wood Pencil for the “I Am a Woman” poster created for client Charles Martella, Founder of the strategic consultancy Asylum Company. The poster was used during the Women’s March in Washington D.C., where people came together against injustice and to protect women’s rights.
“We reproduced 100 of the iconic placards and asked each woman taking part to repurpose it for their own civil rights battle,” said Oliver Maltby, Executive Creative Director in New York. “The Women’s March was an important day to stand up and back a path to human equality for all, which we’re proud to support.”
The four D&AD awards are a testament of the high creative level achieved by Interbrand and its employees across the globe. To learn more about Interbrand please visit our website at www.interbrand.com.
Awards for Interbrand:
• “Life is a Matter of Black and White,” Graphite Pencil (Silver) for Branding / Branding Schemes / Large Organization. (No entrant in category won the Yellow or Black Pencil.)
• “Juventus Fans: Black and White DNA,” Wood Pencil (Bronze) for Crafts for Design / Typefaces. (No entrant in category won the Yellow or Black Pencil.)
• “Filling the gap” for Gómez-Acebo & Pombo, “GA_P,” Wood Pencil for Branding / Branding Schemes / Medium Organization. (No Graphite Pencil, Yellow or Black Pencil awarded this year.)
• “I Am a Woman” for Charles Martella, Founder of Asylum Company, Wood Pencil for Graphic Design / Posters. (No Yellow or Black Pencil Awarded this year.)
Join the conversation on social media by following the hashtags: #DandAD17 and #Interbrand (Twitter: @interbrand, @DandAD @InterbrandMilan, @interbrandMAD)