Interbrand Wins a Cannes Lions Gold for Creating a Revolutionary Poster Experience Honoring the Life and Achievements of Nelson Mandela
NEW YORK, NY (19 June 2014) – Interbrand, the world’s leading brand consultancy, is pleased to announce that it has received a Gold Design Lions award at the 61st Cannes Lions International Festival of Creativity in Cannes, France.
“Paper Prison,” the award-winning submission from Interbrand New York, celebrates the life of South Africa’s former president and the iconic activist, Nelson Mandela. Launched in May 2013, the Mandela95 Poster Project invited artists from all over the world to submit posters celebrating Mandela’s life. The only parameter: All posters had to be A2-sized.
Interbrand’s revolutionary design deconstructs the traditional notion of a one-dimensional poster. Composed of multiple pages, Interbrand’s award-winning poster unfolds into an 8 x 7 foot rectangle when placed on the ground—creating a space almost exactly the same size as Mandela’s prison cell on Robben Island, South Africa where he served most of his 27-year sentence. Against a yellow background, it reads: “He illuminated the world from an 8-foot cell.” The contrast of the black type against a yellow backdrop was designed to transport viewers into Mandela’s darkness during those 27 years—a darkness illuminated only by his enduring optimism and spirit.
Alisa Wolfson, a Cannes Lions judge and a Design Director at Leo Burnett in the US, noted, “This [Interbrand’s ‘Paper Prison’ for the Mandela Poster Project] was an excellent strategic idea applied through design that is so simple, it’s genius.”
Taking the concept further, the Interbrand team brought the poster to public spaces around the world—New York City, London, Sydney, Madrid, and Johannesburg. Visitors were invited to step inside the space to not only feel the physical confinement of Mandela’s 27-year prison sentence, but to also better understand his unbreakable spirit—the very spirit that helped him to emerge as powerful and respected world leader.
“I cannot emphasize enough what an incredible accomplishment it is for Interbrand to win a Cannes Lions Gold,” said Jez Frampton, Global CEO of Interbrand. “Not only has the project earned Interbrand a spotlight on the global stage, but it has also honored a man who changed the world for the better and inspired us all with his courageous spirit.”
To view more images of Interbrand’s ‘Paper Prison’ for the Mandela Poster Project, please visit Interbrand’s Facebook page: http://goo.gl/12teIf