The report honors emerging brands that are the next generation of world- changing brands
NEW YORK, NEW YORK (May 23, 2017) – Interbrand announces its second annual Interbrand Breakthrough Brands report in partnership withNew York Stock Exchange (NYSE), Ready Set Rocket, and Facebook. The 2017 report recognizes 40 next-generation, disruptive brands that define progress and the potential to grow. The report complements Interbrand’s annual Best Global Brands report, now entering its 18th year, by putting a spotlight on emerging brands—those that are affecting change and embodying growth.
“There are moments throughout the life of your business when you enter a new stage of growth,” said Jez Frampton, Interbrand’s Global CEO. “For Breakthrough Brands, it’s realizing there’s a gap or a need in the marketplace, and filling it. These brands are catalysts as they are not just setting new standards for other brands, they’re breaking them.”
After analyzing over 350 submissions from global influencers and open public submissions, 40 brands were selected as this year’s Breakthrough Brands, each helping to illustrate key breaking insights. The report features brands to watch and incorporates a deep dive into growth and innovation across key global regions including EMEA, LatAm, North America, and Asia Pacific.
All 40 brands represent the next generation of brands; the startups, upstarts, challengers, problem solvers, innovators, and category creators. These brands join many of the 2016 brands that have shown stand out growth in the past year. Notable brands from the inaugural list include Casper, AWAY, Line, Venmo, Blue Apron, and iCarbonX.
This year’s report divides the Breakthrough Brands into seven key insights:
“Staying agile in the face of change means constant access to the latest breakthroughs, innovations and experiences,” said Chief Communications Officer of Interbrand, Paola Norambuena. “These Breakthrough Brands are evidence of changing dynamics, and the insights they embody are ones that brands and businesses of every size need to understand and embrace.”
“In a time when so many brands are doing so many great things, Breakthrough Brands must excel across the board. This requires authenticity, an optimized experience, and putting the customer first consistently,” noted Alex Lirtsman, Co-Founder & Chief Strategist at Ready Set Rocket.
When selecting the brands to be featured in this report, these criteria were key:
Criteria & Methodology
“These next-gen brands represent the future. They are disruptive and defining, innovative and impactful,” said Russ Rubino, VP of Marketing at Intercontinental Exchange. “In many ways, these young companies exemplify the NYSE’s mission – to help great companies do great things by improving the lives of people and society with integrity, vision, humanity and impact.”
To learn more about these insights and the brands highlighted in the second annual Interbrand Breakthrough Brands report, please visit interbrandbreakthroughbrands.com, where downloadable report is available.