Interbrand Relaunches brandchannel

May 7, 2015


NEW YORK, NY (7 May 2015) – Interbrand, the world’s leading brand consultancy, today celebrates the relaunch of, the award-winning and “always on” online source of brand news & analysis. brandchannel, which first launched in 2001 and is visited approximately 300,000 times each month, now features an enhanced design and user experience.

“For the past 14 years, brandchannel has been a trusted source of brand news for CEOs, CMOs, brand leaders, professors, students and job seekers on a global scale,” noted Jez Frampton, Interbrand’s Global CEO. “Its rich insights and analysis will continue to provide such readers with the professional edge they crave—but now in an enhanced and even more seamless digital format.”

brandchannel will be led by Paola Norambuena, Executive Director of Verbal Identity for Interbrand North America, with Shirley Brady, Editor-in-Chief, overseeing daily content creation.

“I consider it a privilege to lead brandchannel through this next phase of its growth and development,” said Norambuena. “With a new user experience in place and even stronger content being produced, I am confident that brandchannel will continue to deliver on its ‘always on’ promise and provide our readers with the key insights they need in order to stay competitive in today’s fast-moving global marketplace.”

brandchannel has 35,000 Twitter followers and more than 50,000 subscribers to its free daily newsletter. In addition to offering curated and original content, brandchannel also features exclusive interviews with high-profile brand leaders, job postings, white papers and information on upcoming industry events.

One can discover the new brandchannel, subscribe to its free daily newsletter or obtain more information around advertising and strategic partnership opportunities by visiting

About Interbrand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedInTwitter and Facebook.

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