Interbrand Mexico also wins Best Typography for Topo Chico
For the fourth consecutive year, the branding website Brandemia celebrates its annual awards, which recognize outstanding branding professionals, consultancies and agencies in Spain and Latin America. The winners were announced on September 6, when Brandemia named Interbrand, the world’s leading brand consultancy, best Spanish and Latin American agency, and awarded Best Typography to Interbrand Mexico for their work on Topo Chico.
Borja Borrero, Executive Creative Director EMEA (Western Europe) & LatAm reflects: “Receiving these awards is a great honor and they recognize Interbrand’s work as a region. Our business in Brazil, Mexico, Peru, Argentina and Ecuador has grown and has helped us to elevate our creative work, which our teams develop at a local level. The award to our client Arca Continental’s brand Topo Chico in Mexico is a clear example of this. We are very grateful to Brandemia for the awards and we will keep working hard to achieve creative excellency for our projects at the regional and global level.”
Chema León, Creative Director Mexico, Central America & Caribbean and responsible for leading the Topo Chico brand project observes: “Brandemia is one of the leading reference sites for branding at a global level and specifically for LatAm, so the team in Mexico is particularly proud of the two awards. In order to be able to achieve creative excellence for Topo Chico we employed our extremely rigorous analytical and strategic methodology that helps us build valuable brands. Topo Chico is already enjoying great success in the U.S., which is another important proof point. This award for Topo Chico is also a recognition of our partnership with Arca Continental, so we celebrate the news with them.”
More information about the awards and winners can be found on Brandemia.