Interbrand partners with St. Gallen Symposium

May 2, 2018

 


Cologne, Germany (May 2, 2018) – Interbrand and St. Gallen Foundation for International Studies agreed on a partnership and Interbrand becomes the official brand consultant to the St. Gallen Symposium. St. Gallen Symposium is an annual conference held since 1970 at the renowned University of St. Gallen, Switzerland, that supports the international dialogue between the leaders of today and tomorrow on important topics of management, politics and civil society.

The agreement provides that as brand partner Interbrand will assist St. Gallen Foundation for International Studies with its brand strategy and brand management for future growth.

“St. Gallen Symposium is an institution in the international conference landscape. We are honored to be invited to support the foundation as its partner in all aspects of branding,” commented Simon Thun, CEO of Interbrand Central and Eastern Europe.

“And, we are happy that Interbrand, one of the leading brand consultancies worldwide will advise us in our brand work. Together we will strengthen and develop the thought leadership of the symposium and the unique dialogue between the best talents and top leaders worldwide,” explained Beat Ulrich, CEO of St. Gallen Foundation for International Studies.

This year’s St. Gallen Symposium takes place today (May 2nd) until Friday, May 4th. Representatives of the business, political and civil sectors, among them Lord Griffiths of Fforestfach (Vice Chairman, Goldman Sachs International), Wolf-Henning Scheider (CEO, ZF Friedrichshafen) and Sigmar Gabriel (former Vice Chancellor and Foreign Minister of the Federal Republic of Germany) and 50 other speakers with 1.000 participants from 50 countries will discuss the key elements of the topic ‘Beyond the end of work’. As in all previous years the symposium takes place at the renowned University of St. Gallen in Switzerland and is organized by the International Students’ Committee (ISC), a team of students from the university. The ISC team members change every year. They are selected, trained and advised by the St. Gallen Foundation for International Studies.
 
About St. Gallen Symposium
The St. Gallen Symposium is a global student initiative fostering healthy debates between generations, disciplines, and cultures on a range of relevant topics. It is organized by an annually selected committee of 30 students of the University of St. Gallen, which is one of Europe’s leading business schools. Each year since 1970, current and future leaders gather in St. Gallen for a global forum to address and tackle the issues of our time. In the past, global luminaries such as Xavier Bettel, Prime Minister of Luxembourg, Professor Niall Ferguson, Harvard University, Steve Forbes, Forbes Media, Christine Lagarde, International Monetary Fund (IMF), Jack Ma, Alibaba Group, Anders Fogh Rasmussen, NATO, Stephen Sackur, BBC Television Centre, and Tidjane Thiam, Credit Suisse Group AG, have contributed to the “St. Gallen debates”.

About Interbrand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedInTwitter and Facebook.

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