NEW YORK, New York (25 May 2016) – Interbrand is pleased to announce the appointment of Daniel Binns as Managing Director of its New York & San Francisco offices. Binns will be based in New York and report directly to Josh Feldmeth, CEO of Interbrand North America.
Over the past two years, Interbrand has evolved from a brand strategy and design consultancy to a multi-disciplinary, integrated growth partner—and Binns’ promotion illustrates a significant milestone in that transformation. Binns will be charged with delivering results for Interbrand New York and Interbrand San Francisco clients, all while enhancing internal collaboration among Interbrand’s various disciplines. His background in strategy and global business—spanning analytics, marketing, product innovation, communications, and media—makes Binns highly qualified to bring Interbrand’s unique capability set to its clients. In his new role, Binns will continue to serve as Interbrand’s automotive sector leader and oversee nearly 200 Interbrand employees.
“Daniel is intellectually rigorous, deeply thoughtful, and an extraordinarily well-rounded leader and colleague,” noted Feldmeth. “He is someone who possesses a deep understanding of both our business and our culture. All of this, coupled with his extensive experience and passion for developing clear strategies and exceptional customer experiences, makes him distinctly qualified to grow both the brands and the businesses of Interbrand’s valued client partners.”
Binns first joined Interbrand New York in 2009 as Senior Director of Strategy. He was instrumental in founding Interbrand’s Corporate Citizenship practice, which helps Interbrand’s clients link their CSR and sustainability initiatives to their brand strategies.
While Binns left Interbrand for a short time to co-found and serve as President of the Americas at The Leading Edge, he returned to the firm in 2013 as Executive Director, Global Brand Engineer for Nissan United. In this role, he has led strategy for Omnicom’s Nissan United team on a global scale. He has made sure brand deployment is consistent across all Omnicom agencies working on Nissan. His leadership has contributed greatly to Nissan’s increase in total global sales, as well as its 182% increase in brand value since 2012.
Over the course of his 30-year career, Daniel has run his own consulting business and has held executive positions at McCann Worldgroup, where he served as Worldwide Account Director for Coca-Cola and Unilever, and led a number of its offices in Asia. Binns also has extensive experience working with global companies such as GM, Wrigley, L’Oreal, Nestle, and Kimberly Clark.
Of his promotion, Binns said the following: “As the leader in our field, Interbrand has the opportunity to redefine our category and drive brand and business growth for each of our clients. I’m honored to have been given the opportunity to carry the torch in the next phase of Interbrand’s incredible journey.”