LONDON, UK (April 9 2015) – Interbrand, the world’s leading brand consultancy, today announced the appointment of Damian Ferrar as Executive Director, Brand Experience. He will be based in London.
“Damian brings an entrepreneurial and innovative approach to delivering value for our clients,” said Jez Frampton, Global CEO of Interbrand. “Interbrand is uniquely positioned to define compelling experience strategies to bring brands to life. We are excited by the opportunity to build even more powerful and dynamic relationships between brands and their audiences, enabling them to reimagine, transform, and future proof their businesses.”
Ferrar joins Interbrand from Elmwood where he headed up its Global Brand Experience offer. Prior to Elmwood, Ferrar worked at Imagination where he built a pioneering digital offer and led the Innovation Programme.
From Ericsson’s first consumer website and Samsung’s first US retail environment to the latest in car experiences for Ford and Jaguar Land Rover, Ferrar has 16 years of experience in creating solutions for brands such as Diageo, Heineken, V&A, Unilever, Vodafone, Mars and Shell.
“In a world where the pace of change and the needs of the next billion consumers need to be both anticipated and acted upon, the success of brands revolves around their ability to engage with the hearts and minds of their audiences,” said Ferrar. “I am delighted to be joining Interbrand and look forward to defining new products, services and experiences that ignite consumer relationships and fuel brand value.”